---
title: "Rank Math vs Yoast: Which is searched more?"
description: "Which is more popular in search, Rank Math or Yoast? Compare estimated monthly branded-search demand and Share of Search inside the WordPress SEO plugins set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rank-math-vs-yoast"
publisher: "Brandwave"
---

# Rank Math vs Yoast: Which is searched more?

Which is more popular in search, Rank Math or Yoast? Compare estimated monthly branded-search demand and Share of Search inside the WordPress SEO plugins set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rank Math and Yoast
- **Competitive set**: WordPress SEO plugins
- **Market**: Global
- **Month measured**: Sep 2026
- **Rank Math Share of Search**: 48.4%
- **Yoast Share of Search**: 32.3%

## Which is more popular in search, Rank Math or Yoast?

- In September 2026, Rank Math had more branded searches than Yoast among WordPress SEO plugins worldwide. Rank Math was estimated to have 18.1K branded searches compared to Yoast’s 12.1K, and held a 48.4% Share of Search versus Yoast’s 32.3%.
- Rank Math was ahead of Yoast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rank Math’s estimated Share of Search among WordPress SEO plugins worldwide moved from 53.4% to 48.4%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Yoast’s estimated Share of Search among WordPress SEO plugins worldwide moved from 29.1% to 32.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

## How did search popularity change for WordPress SEO plugins worldwide in September 2026?

- In September 2026, Rank Math gained estimated Share of Search among WordPress SEO plugins worldwide, from 47.5% to 48.4%.
- In September 2026, Yoast gained estimated Share of Search among WordPress SEO plugins worldwide, from 31.7% to 32.3%.

## Month by month

| Month | Rank Math estimated searches | Rank Math Share of Search | Rank Math rank | Yoast estimated searches | Yoast Share of Search | Yoast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 53.4% | 1 | 14.8K | 29.1% | 2 |
| Nov 2025 | 27.1K | 52.5% | 1 | 14.8K | 28.7% | 2 |
| Dec 2025 | 27.1K | 54.4% | 1 | 14.8K | 29.7% | 2 |
| Jan 2026 | 27.1K | 53.4% | 1 | 14.8K | 29.1% | 2 |
| Feb 2026 | 27.1K | 53.4% | 1 | 14.8K | 29.1% | 2 |
| Mar 2026 | 27.1K | 52.2% | 1 | 14.8K | 28.5% | 2 |
| Apr 2026 | 27.1K | 53.2% | 1 | 14.8K | 29.1% | 2 |
| May 2026 | 22.2K | 51.4% | 1 | 12.1K | 28% | 2 |
| Jun 2026 | 22.2K | 52.6% | 1 | 12.1K | 28.7% | 2 |
| Jul 2026 | 22.2K | 52.6% | 1 | 12.1K | 28.7% | 2 |
| Aug 2026 | 18.1K | 47.5% | 1 | 12.1K | 31.7% | 2 |
| Sep 2026 | 18.1K | 48.4% | 1 | 12.1K | 32.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Rank Math’s and Yoast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rank Math**: Measured on the search term “rank math”.
- **Yoast**: Measured on the search term “yoast”.

- [Rank Math profile](/demand/global-en/brands/rank-math)
- [Yoast profile](/demand/global-en/brands/yoast)
- [All WordPress SEO plugins worldwide](/demand/global-en/categories/wordpress-seo-plugins): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rank Math or Yoast?

In September 2026, Rank Math had more branded searches than Yoast among WordPress SEO plugins worldwide. Rank Math was estimated to have 18.1K branded searches compared to Yoast’s 12.1K, and held a 48.4% Share of Search versus Yoast’s 32.3%.

## Cite this page

Brandwave. "Rank Math vs Yoast: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rank-math-vs-yoast

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rank-math-vs-yoast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.