--- title: "Ralph Lauren vs Tommy Hilfiger: Which is searched more?" description: "Which is more popular in search, Ralph Lauren or Tommy Hilfiger? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ralph-lauren-vs-tommy-hilfiger" publisher: "Brandwave" --- # Ralph Lauren vs Tommy Hilfiger: Which is searched more? Which is more popular in search, Ralph Lauren or Tommy Hilfiger? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ralph Lauren and Tommy Hilfiger - **Competitive set**: Premium fashion brands - **Market**: Global - **Month measured**: Sep 2026 - **Ralph Lauren Share of Search**: 23.7% - **Tommy Hilfiger Share of Search**: 19.4% ## Which is more popular in search, Ralph Lauren or Tommy Hilfiger? - In September 2026, Ralph Lauren had more branded searches than Tommy Hilfiger among premium fashion brands worldwide. Ralph Lauren was estimated to have 4.1M branded searches compared to Tommy Hilfiger’s 3.4M, and held a 23.7% Share of Search versus Tommy Hilfiger’s 19.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Tommy Hilfiger took it in July 2026, Ralph Lauren took it in August 2026. - Across the 12 months ending September 2026, Ralph Lauren’s estimated Share of Search among premium fashion brands worldwide moved from 25.6% to 23.7%, and its estimated monthly branded searches moved from 5M to 4.1M. - Across the 12 months ending September 2026, Tommy Hilfiger’s estimated Share of Search among premium fashion brands worldwide moved from 20.9% to 19.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M. ## How did search popularity change for premium fashion brands worldwide in September 2026? - In September 2026, Tommy Hilfiger overtook Lacoste to rank 3rd among premium fashion brands worldwide, with 19.4% estimated Share of Search. - In September 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands worldwide, from 22.9% to 23.7%. ## Month by month | Month | Ralph Lauren estimated searches | Ralph Lauren Share of Search | Ralph Lauren rank | Tommy Hilfiger estimated searches | Tommy Hilfiger Share of Search | Tommy Hilfiger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 25.6% | 1 | 4.1M | 20.9% | 2 | | Nov 2025 | 6.1M | 23.1% | 1 | 6.1M | 23.1% | 2 | | Dec 2025 | 6.1M | 25% | 1 | 5M | 20.4% | 2 | | Jan 2026 | 5M | 24.2% | 1 | 4.1M | 19.8% | 2 | | Feb 2026 | 3.4M | 20% | 2 | 3.4M | 20% | 3 | | Mar 2026 | 3.4M | 17.6% | 3 | 3.4M | 17.6% | 4 | | Apr 2026 | 3.4M | 20.9% | 2 | 3.4M | 20.9% | 3 | | May 2026 | 3.4M | 18.5% | 3 | 3.4M | 18.5% | 4 | | Jun 2026 | 3.4M | 19.9% | 3 | 3.4M | 19.9% | 4 | | Jul 2026 | 3.4M | 18.7% | 4 | 4.1M | 22.9% | 1 | | Aug 2026 | 4.1M | 22.9% | 1 | 3.4M | 18.7% | 4 | | Sep 2026 | 4.1M | 23.7% | 1 | 3.4M | 19.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ralph Lauren’s and Tommy Hilfiger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ralph Lauren**: Measured on the search term “ralph lauren”. - **Tommy Hilfiger**: Measured on the search term “tommy hilfiger”. - [Ralph Lauren profile](/demand/global-en/brands/ralph-lauren) - [Tommy Hilfiger profile](/demand/global-en/brands/tommy-hilfiger) - [All premium fashion brands worldwide](/demand/global-en/categories/premium-fashion-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ralph Lauren or Tommy Hilfiger? In September 2026, Ralph Lauren had more branded searches than Tommy Hilfiger among premium fashion brands worldwide. Ralph Lauren was estimated to have 4.1M branded searches compared to Tommy Hilfiger’s 3.4M, and held a 23.7% Share of Search versus Tommy Hilfiger’s 19.4%. ## Cite this page Brandwave. "Ralph Lauren vs Tommy Hilfiger: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ralph-lauren-vs-tommy-hilfiger This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ralph-lauren-vs-tommy-hilfiger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.