---
title: "Rakuten vs TopCashback: Which is more popular by branded search?"
description: "Which is more popular in search, Rakuten or TopCashback? Compare estimated monthly branded-search demand and Share of Search inside the Cashback platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rakuten-vs-topcashback"
publisher: "Brandwave"
---

# Rakuten vs TopCashback: Which is more popular by branded search?

Which is more popular in search, Rakuten or TopCashback? Compare estimated monthly branded-search demand and Share of Search inside the Cashback platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rakuten and TopCashback
- **Competitive set**: Cashback platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Rakuten Share of Search**: 0.47%
- **TopCashback Share of Search**: 47.8%

## Which is more popular in search, Rakuten or TopCashback?

- In August 2026, TopCashback had more branded searches than Rakuten among cashback platforms worldwide. TopCashback was estimated to have 673K branded searches compared to Rakuten’s 6.6K, and held a 47.8% Share of Search versus Rakuten’s 0.47%.
- TopCashback was ahead of Rakuten in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rakuten’s estimated Share of Search among cashback platforms worldwide moved from 0.34% to 0.47%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback platforms worldwide moved from 42.8% to 47.8%, and its estimated monthly branded searches moved from 823K to 673K.

## How did search popularity change for cashback platforms worldwide in August 2026?

- Estimated monthly branded searches for TopCashback worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Month by month

| Month | Rakuten estimated searches | Rakuten Share of Search | Rakuten rank | TopCashback estimated searches | TopCashback Share of Search | TopCashback rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.34% | 4 | 823K | 42.8% | 2 |
| Nov 2025 | 9.9K | 0.46% | 4 | 1.2M | 56.3% | 1 |
| Dec 2025 | 8.1K | 0.39% | 5 | 1M | 47.8% | 2 |
| Jan 2026 | 5.4K | 0.28% | 5 | 823K | 43.1% | 2 |
| Feb 2026 | 6.6K | 0.42% | 4 | 673K | 43% | 2 |
| Mar 2026 | 8.1K | 0.47% | 4 | 823K | 47.9% | 2 |
| Apr 2026 | 6.6K | 0.42% | 4 | 673K | 43% | 2 |
| May 2026 | 5.4K | 0.34% | 4 | 673K | 42.7% | 2 |
| Jun 2026 | 5.4K | 0.38% | 4 | 673K | 48% | 2 |
| Jul 2026 | 6.6K | 0.47% | 4 | 673K | 47.9% | 2 |
| Aug 2026 | 6.6K | 0.47% | 4 | 673K | 47.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rakuten’s and TopCashback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rakuten**: Measured on the search term “rakuten rewards”.
- **TopCashback**: Measured on the search term “topcashback”.

- [Rakuten profile](/demand/global-en/brands/rakuten)
- [TopCashback profile](/demand/global-en/brands/topcashback)
- [All cashback platforms worldwide](/demand/global-en/categories/cashback-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rakuten or TopCashback?

In August 2026, TopCashback had more branded searches than Rakuten among cashback platforms worldwide. TopCashback was estimated to have 673K branded searches compared to Rakuten’s 6.6K, and held a 47.8% Share of Search versus Rakuten’s 0.47%.

## Cite this page

Brandwave. "Rakuten vs TopCashback: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/rakuten-vs-topcashback

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rakuten-vs-topcashback. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.