---
title: "Rainbow vs Scotch: Which is searched more?"
description: "Which is more popular in search, Rainbow or Scotch? Compare estimated monthly branded-search demand and Share of Search inside the Duct Tape brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rainbow-vs-scotch"
publisher: "Brandwave"
---

# Rainbow vs Scotch: Which is searched more?

Which is more popular in search, Rainbow or Scotch? Compare estimated monthly branded-search demand and Share of Search inside the Duct Tape brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rainbow and Scotch
- **Competitive set**: Duct Tape brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Rainbow Share of Search**: 22.7%
- **Scotch Share of Search**: 2%

## Which is more popular in search, Rainbow or Scotch?

- In September 2026, Rainbow had more branded searches than Scotch among duct Tape brands worldwide. Rainbow was estimated to have 2.7M branded searches compared to Scotch’s 246K, and held a 22.7% Share of Search versus Scotch’s 2%.
- Rainbow was ahead of Scotch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among duct Tape brands worldwide moved from 19.8% to 22.7%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 12 months ending September 2026, Scotch’s estimated Share of Search among duct Tape brands worldwide moved from 2.2% to 2%, and its estimated monthly branded searches moved from 301K to 246K.

## How did search popularity change for duct Tape brands worldwide in September 2026?

- In September 2026, Rainbow lost estimated Share of Search among duct Tape brands worldwide, from 26.2% to 22.7%.
- Estimated monthly branded searches for Scotch worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

## Month by month

| Month | Rainbow estimated searches | Rainbow Share of Search | Rainbow rank | Scotch estimated searches | Scotch Share of Search | Scotch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 19.8% | 2 | 301K | 2.2% | 4 |
| Nov 2025 | 2.7M | 19.6% | 2 | 301K | 2.2% | 5 |
| Dec 2025 | 2.7M | 19.7% | 2 | 368K | 2.6% | 4 |
| Jan 2026 | 2.7M | 19.6% | 2 | 450K | 3.2% | 4 |
| Feb 2026 | 2.7M | 22.5% | 2 | 246K | 2% | 5 |
| Mar 2026 | 3.4M | 23.1% | 2 | 246K | 1.7% | 5 |
| Apr 2026 | 2.7M | 22.6% | 2 | 246K | 2% | 5 |
| May 2026 | 3.4M | 26.2% | 2 | 246K | 1.9% | 5 |
| Jun 2026 | 3.4M | 26.4% | 2 | 246K | 1.9% | 5 |
| Jul 2026 | 3.4M | 26.4% | 2 | 246K | 1.9% | 5 |
| Aug 2026 | 3.4M | 26.2% | 2 | 246K | 1.9% | 5 |
| Sep 2026 | 2.7M | 22.7% | 2 | 246K | 2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Rainbow’s and Scotch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rainbow**: Measured on the search term “rainbow”.
- **Scotch**: Measured on the search term “scotch”.

- [Rainbow profile](/demand/global-en/brands/rainbow)
- [Scotch profile](/demand/global-en/brands/scotch)
- [All duct Tape brands worldwide](/demand/global-en/categories/duct-tape-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rainbow or Scotch?

In September 2026, Rainbow had more branded searches than Scotch among duct Tape brands worldwide. Rainbow was estimated to have 2.7M branded searches compared to Scotch’s 246K, and held a 22.7% Share of Search versus Scotch’s 2%.

## Cite this page

Brandwave. "Rainbow vs Scotch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rainbow-vs-scotch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rainbow-vs-scotch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.