---
title: "Raid vs Yates: Which is more popular by branded search?"
description: "Which is more popular in search, Raid or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Pest control brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/raid-vs-yates"
publisher: "Brandwave"
---

# Raid vs Yates: Which is more popular by branded search?

Which is more popular in search, Raid or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Pest control brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Raid and Yates
- **Competitive set**: Pest control brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Raid Share of Search**: 3.2%
- **Yates Share of Search**: 19.3%

## Which is more popular in search, Raid or Yates?

- In August 2026, Yates had more branded searches than Raid among pest control brands worldwide. Yates was estimated to have 40.5K branded searches compared to Raid’s 6.6K, and held a 19.3% Share of Search versus Raid’s 3.2%.
- Yates was ahead of Raid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Raid’s estimated Share of Search among pest control brands worldwide moved from 0.89% to 3.2%, and its estimated monthly branded searches moved from 1.9K to 6.6K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among pest control brands worldwide moved from 23.2% to 19.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for pest control brands worldwide in August 2026?

- In August 2026, Yates lost estimated Share of Search among pest control brands worldwide, from 22.7% to 19.3%.
- Estimated monthly branded searches for Raid worldwide rose 247.4% over 11 measured months, from 1.9K to 6.6K in August 2026.

## Month by month

| Month | Raid estimated searches | Raid Share of Search | Raid rank | Yates estimated searches | Yates Share of Search | Yates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.89% | 4 | 49.5K | 23.2% | 2 |
| Nov 2025 | 1.3K | 0.73% | 4 | 40.5K | 22.6% | 2 |
| Dec 2025 | 1.6K | 0.93% | 4 | 33.1K | 19.3% | 2 |
| Jan 2026 | 1.6K | 0.89% | 4 | 40.5K | 22.6% | 2 |
| Feb 2026 | 1.6K | 0.93% | 4 | 33.1K | 19.2% | 2 |
| Mar 2026 | 5.4K | 3.1% | 4 | 33.1K | 18.8% | 2 |
| Apr 2026 | 8.1K | 4.4% | 4 | 40.5K | 21.8% | 2 |
| May 2026 | 5.4K | 2.9% | 4 | 40.5K | 22.1% | 2 |
| Jun 2026 | 5.4K | 2.7% | 4 | 33.1K | 16.5% | 2 |
| Jul 2026 | 6.6K | 3% | 4 | 49.5K | 22.7% | 2 |
| Aug 2026 | 6.6K | 3.2% | 4 | 40.5K | 19.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Raid’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Raid**: Measured on the search term “raid ant”.
- **Yates**: Measured on the search term “yates”.

- [Raid profile](/demand/global-en/brands/raid)
- [Yates profile](/demand/global-en/brands/yates)
- [All pest control brands worldwide](/demand/global-en/categories/pest-control-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Raid or Yates?

In August 2026, Yates had more branded searches than Raid among pest control brands worldwide. Yates was estimated to have 40.5K branded searches compared to Raid’s 6.6K, and held a 19.3% Share of Search versus Raid’s 3.2%.

## Cite this page

Brandwave. "Raid vs Yates: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/raid-vs-yates

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/raid-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.