---
title: "Radio Flyer vs Step2: Which is more popular by branded search?"
description: "Which is more popular in search, Radio Flyer or Step2? Compare estimated monthly branded-search demand and Share of Search inside the Ride on toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/radio-flyer-vs-step2"
publisher: "Brandwave"
---

# Radio Flyer vs Step2: Which is more popular by branded search?

Which is more popular in search, Radio Flyer or Step2? Compare estimated monthly branded-search demand and Share of Search inside the Ride on toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Radio Flyer and Step2
- **Competitive set**: Ride on toys
- **Market**: Global
- **Month measured**: Aug 2026
- **Radio Flyer Share of Search**: 18.3%
- **Step2 Share of Search**: 15%

## Which is more popular in search, Radio Flyer or Step2?

- In August 2026, Radio Flyer had more branded searches than Step2 among ride on toys worldwide. Radio Flyer was estimated to have 60.5K branded searches compared to Step2’s 49.5K, and held an 18.3% Share of Search versus Step2’s 15%.
- The lead changed hands 2 times in the 11 months ending August 2026: Step2 took it in March 2026, Radio Flyer took it in August 2026.
- Across the 11 months ending August 2026, Radio Flyer’s estimated Share of Search among ride on toys worldwide moved from 15.4% to 18.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among ride on toys worldwide moved from 12.6% to 15%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for ride on toys worldwide in August 2026?

- In August 2026, Radio Flyer overtook Micro Scooters to rank 2nd among ride on toys worldwide, at 18.3%.
- Step2’s estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.

## Month by month

| Month | Radio Flyer estimated searches | Radio Flyer Share of Search | Radio Flyer rank | Step2 estimated searches | Step2 Share of Search | Step2 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 15.4% | 3 | 40.5K | 12.6% | 4 |
| Nov 2025 | 49.5K | 11.6% | 4 | 49.5K | 11.6% | 5 |
| Dec 2025 | 49.5K | 13.6% | 3 | 40.5K | 11.1% | 4 |
| Jan 2026 | 40.5K | 16% | 3 | 33.1K | 13.1% | 4 |
| Feb 2026 | 33.1K | 13.9% | 3 | 33.1K | 13.9% | 4 |
| Mar 2026 | 40.5K | 12.3% | 5 | 49.5K | 15% | 3 |
| Apr 2026 | 49.5K | 13.8% | 5 | 60.5K | 16.8% | 3 |
| May 2026 | 40.5K | 10.7% | 5 | 60.5K | 15.9% | 3 |
| Jun 2026 | 40.5K | 12.7% | 5 | 49.5K | 15.5% | 3 |
| Jul 2026 | 49.5K | 15.1% | 3 | 49.5K | 15.1% | 4 |
| Aug 2026 | 60.5K | 18.3% | 2 | 49.5K | 15% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Radio Flyer’s and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Radio Flyer**: Measured on the search term “radio flyer”.
- **Step2**: Measured on the search term “step2”.

- [Radio Flyer profile](/demand/global-en/brands/radio-flyer)
- [Step2 profile](/demand/global-en/brands/step2)
- [All ride on toys worldwide](/demand/global-en/categories/ride-on-toys): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Radio Flyer or Step2?

In August 2026, Radio Flyer had more branded searches than Step2 among ride on toys worldwide. Radio Flyer was estimated to have 60.5K branded searches compared to Step2’s 49.5K, and held an 18.3% Share of Search versus Step2’s 15%.

## Cite this page

Brandwave. "Radio Flyer vs Step2: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/radio-flyer-vs-step2

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/radio-flyer-vs-step2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.