--- title: "Race Face vs Thule: Which is searched more?" description: "Is Race Face or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike tailgate pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/race-face-vs-thule" publisher: "Brandwave" --- # Race Face vs Thule: Which is searched more? Is Race Face or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike tailgate pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Race Face and Thule - **Competitive set**: Bike tailgate pad brands - **Market**: Global - **Month measured**: Sep 2026 - **Race Face Share of Search**: 6% - **Thule Share of Search**: 80.8% ## Is Race Face or Thule more popular in search? - In September 2026, Thule had more branded searches than Race Face among bike tailgate pad brands worldwide. Thule had about 301,000 branded searches, while Race Face had 22,200. Thule made up 80.8% of all bike tailgate pad brand searches we track, and Race Face accounted for 6%. - Thule was ahead of Race Face in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Race Face’s share of searches among bike tailgate pad brands worldwide held steady at 6%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Thule’s share of searches among bike tailgate pad brands worldwide held steady at 80.8%, and its estimated monthly branded searches held steady at 301K. ## Top bike tailgate pad brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Race Face was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thule was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Race Face was listed before Thule in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Race Face | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dakine | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Yakima | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Thule | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about bike tailgate pad brands - Asked ChatGPT "Which bike tailgate pad brand should I buy?": 1. Race Face, 2. Dakine - Asked ChatGPT "What are the best bike tailgate pad brands?": 1. Race Face, 2. Dakine, 3. Yakima - Asked ChatGPT "What's the best bike tailgate pad brand for truck bike transport?": 1. Race Face, 2. Dakine, 3. Yakima - Searched Google, AI Overview "truck bike pad": named none of the brands we track - Searched Google, AI Overview "bike tailgate pad": 1. Thule Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bike tailgate pad brands worldwide in September 2026? - In September 2026, Race Face gained share of searches among bike tailgate pad brands worldwide, from 4.9% to 6%. - In September 2026, Thule lost share of searches among bike tailgate pad brands worldwide, from 81.6% to 80.8%. ## Month by month | Month | Race Face estimated searches | Race Face Share of Search | Race Face rank | Thule estimated searches | Thule Share of Search | Thule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 6% | 3 | 301K | 80.8% | 1 | | Nov 2025 | 22.2K | 4.9% | 3 | 368K | 81.6% | 1 | | Dec 2025 | 18.1K | 4.1% | 3 | 368K | 82.4% | 1 | | Jan 2026 | 18.1K | 3.3% | 3 | 450K | 83% | 1 | | Feb 2026 | 18.1K | 4.8% | 3 | 301K | 79.3% | 1 | | Mar 2026 | 27.1K | 5.9% | 3 | 368K | 80.8% | 1 | | Apr 2026 | 27.1K | 6.1% | 3 | 368K | 82.8% | 1 | | May 2026 | 27.1K | 5.1% | 3 | 450K | 85.4% | 1 | | Jun 2026 | 22.2K | 5% | 3 | 368K | 83.7% | 1 | | Jul 2026 | 22.2K | 4.3% | 3 | 450K | 86.2% | 1 | | Aug 2026 | 22.2K | 4.9% | 3 | 368K | 81.6% | 1 | | Sep 2026 | 22.2K | 6% | 3 | 301K | 80.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Race Face’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Race Face**: Measured on the search term “race face”. - **Thule**: Measured on the search term “thule”. - [Race Face profile](/demand/global-en/brands/race-face) - [Thule profile](/demand/global-en/brands/thule) - [All bike tailgate pad brands worldwide](/demand/global-en/categories/bike-tailgate-pad-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Race Face or Thule more popular in search? In September 2026, Thule had more branded searches than Race Face among bike tailgate pad brands worldwide. Thule had about 301,000 branded searches, while Race Face had 22,200. Thule made up 80.8% of all bike tailgate pad brand searches we track, and Race Face accounted for 6%. ## Cite this page Brandwave. "Race Face vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/race-face-vs-thule This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/race-face-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.