--- title: "Quince vs Step One: Which is searched more?" description: "Is Quince or Step One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/quince-vs-step-one" publisher: "Brandwave" --- # Quince vs Step One: Which is searched more? Is Quince or Step One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Quince and Step One - **Competitive set**: Underwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Quince Share of Search**: 1.9% - **Step One Share of Search**: 0.44% ## Is Quince or Step One more popular in search? - In September 2026, Quince had more branded searches than Step One among underwear brands worldwide. Quince had about 392,000 branded searches, while Step One had 92,100. Quince made up 1.9% of all underwear brand searches we track, and Step One accounted for 0.44%. - Quince was ahead of Step One in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Quince’s share of searches among underwear brands worldwide moved from 1.1% to 1.9%, and its estimated monthly branded searches moved from 269K to 392K. - Across the 12 months ending September 2026, Step One’s share of searches among underwear brands worldwide moved from 0.36% to 0.44%, and its estimated monthly branded searches moved from 88.8K to 92.1K. ## Top underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Step One did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calvin Klein | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Uniqlo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SKIMS | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MeUndies | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tommy John | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Hanes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Intimissimi | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Mack Weldon | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about underwear brands - Asked ChatGPT "Which underwear brand should I buy?": 1. Calvin Klein, 2. Uniqlo, 3. Hanes - Asked ChatGPT "What are the best underwear brands?": 1. Calvin Klein, 2. Uniqlo, 3. SKIMS, 4. Hanes, 5. MeUndies, 6. Tommy John, 7. Mack Weldon - Asked ChatGPT "What's the best underwear brand for everyday comfort?": 1. Calvin Klein, 2. MeUndies, 3. Uniqlo, 4. Quince - Searched Google, AI Overview "underwear brands": 1. Quince, 2. SKIMS, 3. MeUndies, 4. Calvin Klein, 5. Uniqlo, 6. Mack Weldon, 7. Intimissimi - Searched Google, AI Overview "comfortable underwear": 1. Tommy John, 2. Intimissimi, 3. SKIMS, 4. Calvin Klein Not named in any answer: Jockey, Step One and Bonds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for underwear brands worldwide in September 2026? - In September 2026, Quince rose from 5th to 4th among underwear brands worldwide. - In September 2026, Step One rose from 9th to 8th among underwear brands worldwide. ## Month by month | Month | Quince estimated searches | Quince Share of Search | Quince rank | Step One estimated searches | Step One Share of Search | Step One rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 269K | 1.1% | 4 | 88.8K | 0.36% | 9 | | Nov 2025 | 340K | 1.1% | 4 | 192K | 0.62% | 7 | | Dec 2025 | 413K | 1.5% | 4 | 109K | 0.4% | 9 | | Jan 2026 | 326K | 1.3% | 4 | 83.9K | 0.33% | 8 | | Feb 2026 | 264K | 1.4% | 4 | 83.9K | 0.44% | 8 | | Mar 2026 | 319K | 1.4% | 4 | 88.8K | 0.4% | 8 | | Apr 2026 | 316K | 1.6% | 4 | 88.8K | 0.44% | 8 | | May 2026 | 386K | 1.8% | 4 | 88.8K | 0.41% | 9 | | Jun 2026 | 315K | 1.7% | 4 | 88.8K | 0.49% | 8 | | Jul 2026 | 315K | 1.7% | 4 | 88.8K | 0.48% | 9 | | Aug 2026 | 387K | 1.8% | 5 | 109K | 0.5% | 9 | | Sep 2026 | 392K | 1.9% | 4 | 92.1K | 0.44% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Quince’s and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Quince**: Measured on the search terms “quince cashmere”, “quince clothing” and “quince.com”, summed into one figure. - **Step One**: Measured on the search terms “step one” and “step one boxers”, summed into one figure. - [Quince profile](/demand/global-en/brands/quince) - [Step One profile](/demand/global-en/brands/step-one) - [All underwear brands worldwide](/demand/global-en/categories/underwear-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Quince or Step One more popular in search? In September 2026, Quince had more branded searches than Step One among underwear brands worldwide. Quince had about 392,000 branded searches, while Step One had 92,100. Quince made up 1.9% of all underwear brand searches we track, and Step One accounted for 0.44%. ## Cite this page Brandwave. "Quince vs Step One: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/quince-vs-step-one This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/quince-vs-step-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.