--- title: "Quince vs Silentnight: Which is searched more?" description: "Is Quince or Silentnight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/quince-vs-silentnight" publisher: "Brandwave" --- # Quince vs Silentnight: Which is searched more? Is Quince or Silentnight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Quince and Silentnight - **Competitive set**: Duvet brands - **Market**: Global - **Month measured**: Sep 2026 - **Quince Share of Search**: 42.2% - **Silentnight Share of Search**: 8% ## Is Quince or Silentnight more popular in search? - In September 2026, Quince had more branded searches than Silentnight among duvet brands worldwide. Quince had about 392,000 branded searches, while Silentnight had 74,000. Quince made up 42.2% of all duvet brand searches we track, and Silentnight accounted for 8%. - The lead changed hands 2 times in the 12 months ending September 2026: Silentnight took it in November 2025, Quince took it in January 2026. - Across the 12 months ending September 2026, Quince’s share of searches among duvet brands worldwide moved from 32.3% to 42.2%, and its estimated monthly branded searches moved from 269K to 392K. - Across the 12 months ending September 2026, Silentnight’s share of searches among duvet brands worldwide moved from 16.2% to 8%, and its estimated monthly branded searches moved from 135K to 74K. ## Top duvet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Quince was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Silentnight did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Boll & Branch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Quince | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | The Company Store | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Parachute | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Silentnight | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Slumberdown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Simba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about duvet brands - Asked ChatGPT "Which duvet brand should I buy?": 1. Brooklinen, 2. Quince, 3. Parachute, 4. Boll & Branch, 5. The Company Store - Asked ChatGPT "What are the best duvet brands?": 1. Brooklinen, 2. Boll & Branch, 3. Quince, 4. Parachute, 5. The Company Store - Asked ChatGPT "What's the best duvet brand for a warm bed?": 1. The Company Store, 2. Brooklinen, 3. Boll & Branch - Searched Google, AI Overview "hypoallergenic duvet": named none of the brands we track Not named in any answer: Silentnight, Emma Sleep, Slumberdown and Simba. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for duvet brands worldwide in September 2026? - In September 2026, Quince lost share of searches among duvet brands worldwide, from 43.5% to 42.2%. - Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 12 measured months, from 135K to 74K in September 2026. ## Month by month | Month | Quince estimated searches | Quince Share of Search | Quince rank | Silentnight estimated searches | Silentnight Share of Search | Silentnight rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 269K | 32.3% | 1 | 135K | 16.2% | 3 | | Nov 2025 | 340K | 24.1% | 2 | 368K | 26% | 1 | | Dec 2025 | 413K | 21.4% | 2 | 1M | 51.7% | 1 | | Jan 2026 | 326K | 34.8% | 1 | 165K | 17.6% | 2 | | Feb 2026 | 264K | 37.6% | 1 | 90.5K | 12.9% | 3 | | Mar 2026 | 319K | 38% | 1 | 90.5K | 10.8% | 5 | | Apr 2026 | 316K | 40.5% | 1 | 74K | 9.5% | 5 | | May 2026 | 386K | 41% | 1 | 90.5K | 9.6% | 5 | | Jun 2026 | 315K | 39.2% | 1 | 60.5K | 7.5% | 5 | | Jul 2026 | 315K | 38.5% | 1 | 74K | 9% | 5 | | Aug 2026 | 387K | 43.5% | 1 | 74K | 8.3% | 5 | | Sep 2026 | 392K | 42.2% | 1 | 74K | 8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Quince’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Quince**: Measured on the search terms “quince cashmere”, “quince clothing” and “quince.com”, summed into one figure. - **Silentnight**: Measured on the search term “silentnight”. - [Quince profile](/demand/global-en/brands/quince) - [Silentnight profile](/demand/global-en/brands/silentnight) - [All duvet brands worldwide](/demand/global-en/categories/duvet-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Quince or Silentnight more popular in search? In September 2026, Quince had more branded searches than Silentnight among duvet brands worldwide. Quince had about 392,000 branded searches, while Silentnight had 74,000. Quince made up 42.2% of all duvet brand searches we track, and Silentnight accounted for 8%. ## Cite this page Brandwave. "Quince vs Silentnight: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/quince-vs-silentnight This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/quince-vs-silentnight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.