--- title: "Quantcast vs StackAdapt: Which is more popular by branded search?" description: "Which is more popular in search, Quantcast or StackAdapt? Compare estimated monthly branded-search demand and Share of Search inside the Digital ad buying platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/quantcast-vs-stackadapt" publisher: "Brandwave" --- # Quantcast vs StackAdapt: Which is more popular by branded search? Which is more popular in search, Quantcast or StackAdapt? Compare estimated monthly branded-search demand and Share of Search inside the Digital ad buying platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Quantcast and StackAdapt - **Competitive set**: Digital ad buying platforms - **Market**: Global - **Month measured**: Aug 2026 - **Quantcast Share of Search**: 5.6% - **StackAdapt Share of Search**: 23.1% ## Which is more popular in search, Quantcast or StackAdapt? - In August 2026, StackAdapt had more branded searches than Quantcast among digital ad buying platforms worldwide. StackAdapt was estimated to have 22.6K branded searches compared to Quantcast’s 5.5K, and held a 23.1% Share of Search versus Quantcast’s 5.6%. - StackAdapt was ahead of Quantcast in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Quantcast’s estimated Share of Search among digital ad buying platforms worldwide moved from 7.6% to 5.6%, and its estimated monthly branded searches moved from 8.2K to 5.5K. - Across the 11 months ending August 2026, StackAdapt’s estimated Share of Search among digital ad buying platforms worldwide moved from 21% to 23.1%, and its estimated monthly branded searches held steady at 22.6K. ## How did search popularity change for digital ad buying platforms worldwide in August 2026? - In August 2026, Quantcast lost estimated Share of Search among digital ad buying platforms worldwide, from 7.3% to 5.6%. - In August 2026, StackAdapt lost estimated Share of Search among digital ad buying platforms worldwide, from 24.5% to 23.1%. ## Month by month | Month | Quantcast estimated searches | Quantcast Share of Search | Quantcast rank | StackAdapt estimated searches | StackAdapt Share of Search | StackAdapt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.2K | 7.6% | 4 | 22.6K | 21% | 2 | | Nov 2025 | 6.7K | 7.7% | 4 | 18.5K | 21.3% | 2 | | Dec 2025 | 5.5K | 7.7% | 4 | 15.2K | 21.3% | 2 | | Jan 2026 | 6.7K | 6.6% | 4 | 22.7K | 22.3% | 2 | | Feb 2026 | 6.7K | 6.8% | 4 | 18.6K | 18.9% | 2 | | Mar 2026 | 6.7K | 5.8% | 4 | 22.7K | 19.5% | 2 | | Apr 2026 | 6.7K | 7.4% | 4 | 22.8K | 25.1% | 2 | | May 2026 | 6.7K | 7.4% | 3 | 22.8K | 25.2% | 2 | | Jun 2026 | 6.7K | 7.5% | 3 | 22.6K | 25.2% | 2 | | Jul 2026 | 5.5K | 7.3% | 4 | 18.5K | 24.5% | 2 | | Aug 2026 | 5.5K | 5.6% | 4 | 22.6K | 23.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Quantcast’s and StackAdapt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Quantcast**: Measured on the search terms “quantcast”, “quantcast dsp” and “quantcast.com”, summed into one figure. - **StackAdapt**: Measured on the search terms “stackadapt”, “stackadapt dsp”, “stackadapt programmatic advertising” and “stackadapt.com”, summed into one figure. - [Quantcast profile](/demand/global-en/brands/quantcast) - [StackAdapt profile](/demand/global-en/brands/stackadapt) - [All digital ad buying platforms worldwide](/demand/global-en/categories/digital-ad-buying-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Quantcast or StackAdapt? In August 2026, StackAdapt had more branded searches than Quantcast among digital ad buying platforms worldwide. StackAdapt was estimated to have 22.6K branded searches compared to Quantcast’s 5.5K, and held a 23.1% Share of Search versus Quantcast’s 5.6%. ## Cite this page Brandwave. "Quantcast vs StackAdapt: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/quantcast-vs-stackadapt This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/quantcast-vs-stackadapt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.