---
title: "Qualtrics vs UserTesting: Which is more popular by branded search?"
description: "Which is more popular in search, Qualtrics or UserTesting? Compare estimated monthly branded-search demand and Share of Search inside the Panel research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/qualtrics-vs-usertesting"
publisher: "Brandwave"
---

# Qualtrics vs UserTesting: Which is more popular by branded search?

Which is more popular in search, Qualtrics or UserTesting? Compare estimated monthly branded-search demand and Share of Search inside the Panel research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Qualtrics and UserTesting
- **Competitive set**: Panel research platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Qualtrics Share of Search**: 76%
- **UserTesting Share of Search**: 4.7%

## Which is more popular in search, Qualtrics or UserTesting?

- In August 2026, Qualtrics had more branded searches than UserTesting among panel research platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to UserTesting’s 15.1K, and held a 76% Share of Search versus UserTesting’s 4.7%.
- Qualtrics was ahead of UserTesting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among panel research platforms worldwide moved from 67.4% to 76%, and its estimated monthly branded searches moved from 369K to 247K.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among panel research platforms worldwide moved from 1.8% to 4.7%, and its estimated monthly branded searches moved from 10.1K to 15.1K.

## How did search popularity change for panel research platforms worldwide in August 2026?

- In August 2026, Qualtrics gained estimated Share of Search among panel research platforms worldwide, from 68.9% to 76%.
- In August 2026, UserTesting lost estimated Share of Search among panel research platforms worldwide, from 5.3% to 4.7%.

## Month by month

| Month | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | UserTesting estimated searches | UserTesting Share of Search | UserTesting rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 369K | 67.4% | 1 | 10.1K | 1.8% | 3 |
| Nov 2025 | 369K | 67.5% | 1 | 10.1K | 1.9% | 3 |
| Dec 2025 | 247K | 60.7% | 1 | 22.4K | 5.5% | 3 |
| Jan 2026 | 302K | 61.3% | 1 | 22.4K | 4.5% | 3 |
| Feb 2026 | 302K | 66.3% | 1 | 15.2K | 3.3% | 3 |
| Mar 2026 | 369K | 66.7% | 1 | 15.7K | 2.8% | 3 |
| Apr 2026 | 369K | 70.8% | 1 | 15.7K | 3% | 3 |
| May 2026 | 302K | 69.7% | 1 | 19.7K | 4.6% | 3 |
| Jun 2026 | 247K | 68.9% | 1 | 20K | 5.6% | 3 |
| Jul 2026 | 247K | 68.9% | 1 | 19K | 5.3% | 3 |
| Aug 2026 | 247K | 76% | 1 | 15.1K | 4.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Qualtrics’ and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics customer feedback”, “qualtrics voice of customer” and “qualtrics.com”, summed into one figure.
- **UserTesting**: Measured on the search terms “usertesting usability testing”, “usertesting user research” and “usertesting.com”, summed into one figure.

- [Qualtrics profile](/demand/global-en/brands/qualtrics)
- [UserTesting profile](/demand/global-en/brands/usertesting)
- [All panel research platforms worldwide](/demand/global-en/categories/panel-research-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Qualtrics or UserTesting?

In August 2026, Qualtrics had more branded searches than UserTesting among panel research platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to UserTesting’s 15.1K, and held a 76% Share of Search versus UserTesting’s 4.7%.

## Cite this page

Brandwave. "Qualtrics vs UserTesting: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/qualtrics-vs-usertesting

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/qualtrics-vs-usertesting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.