---
title: "Qualtrics vs SurveyMonkey: Which is more popular by branded search?"
description: "Which is more popular in search, Qualtrics or SurveyMonkey? Compare estimated monthly branded-search demand and Share of Search inside the Survey platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/qualtrics-vs-surveymonkey"
publisher: "Brandwave"
---

# Qualtrics vs SurveyMonkey: Which is more popular by branded search?

Which is more popular in search, Qualtrics or SurveyMonkey? Compare estimated monthly branded-search demand and Share of Search inside the Survey platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Qualtrics and SurveyMonkey
- **Competitive set**: Survey platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Qualtrics Share of Search**: 1.8%
- **SurveyMonkey Share of Search**: 2.8%

## Which is more popular in search, Qualtrics or SurveyMonkey?

- In August 2026, SurveyMonkey had more branded searches than Qualtrics among survey platforms worldwide. SurveyMonkey was estimated to have 375K branded searches compared to Qualtrics’ 247K, and held a 2.8% Share of Search versus Qualtrics’ 1.8%.
- SurveyMonkey was ahead of Qualtrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey platforms worldwide moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 369K to 247K.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey platforms worldwide moved from 4% to 2.8%, and its estimated monthly branded searches moved from 558K to 375K.

## How did search popularity change for survey platforms worldwide in August 2026?

- In August 2026, SurveyMonkey lost estimated Share of Search among survey platforms worldwide, from 3.3% to 2.8%.
- Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026.

## Month by month

| Month | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | SurveyMonkey estimated searches | SurveyMonkey Share of Search | SurveyMonkey rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 369K | 2.6% | 5 | 558K | 4% | 3 |
| Nov 2025 | 369K | 2.6% | 5 | 556K | 4% | 3 |
| Dec 2025 | 247K | 2.1% | 5 | 373K | 3.3% | 3 |
| Jan 2026 | 302K | 2.2% | 5 | 457K | 3.3% | 3 |
| Feb 2026 | 302K | 2.2% | 5 | 457K | 3.3% | 3 |
| Mar 2026 | 369K | 2.6% | 5 | 558K | 3.9% | 3 |
| Apr 2026 | 369K | 2.2% | 5 | 457K | 2.7% | 3 |
| May 2026 | 302K | 2.2% | 5 | 458K | 3.3% | 3 |
| Jun 2026 | 247K | 1.8% | 5 | 457K | 3.3% | 3 |
| Jul 2026 | 247K | 2.1% | 5 | 383K | 3.3% | 3 |
| Aug 2026 | 247K | 1.8% | 5 | 375K | 2.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Qualtrics’ and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics customer feedback”, “qualtrics voice of customer” and “qualtrics.com”, summed into one figure.
- **SurveyMonkey**: Measured on the search terms “survey monkey”, “survey monkey cost”, “survey monkey pricing”, “survey monkey survey”, “SurveyMonkey”, “surveymonkey audience”, “surveymonkey market research”, “surveymonkey pricing”, “surveymonkey questionnaire” and “surveymonkey.com”, summed into one figure.

- [Qualtrics profile](/demand/global-en/brands/qualtrics)
- [SurveyMonkey profile](/demand/global-en/brands/surveymonkey)
- [All survey platforms worldwide](/demand/global-en/categories/survey-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Qualtrics or SurveyMonkey?

In August 2026, SurveyMonkey had more branded searches than Qualtrics among survey platforms worldwide. SurveyMonkey was estimated to have 375K branded searches compared to Qualtrics’ 247K, and held a 2.8% Share of Search versus Qualtrics’ 1.8%.

## Cite this page

Brandwave. "Qualtrics vs SurveyMonkey: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/qualtrics-vs-surveymonkey

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/qualtrics-vs-surveymonkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.