---
title: "Quaker Oats vs Scott's: Which is searched more?"
description: "Which is more popular in search, Quaker Oats or Scott's? Compare estimated monthly branded-search demand and Share of Search inside the Oats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/quaker-oats-vs-scott-s"
publisher: "Brandwave"
---

# Quaker Oats vs Scott's: Which is searched more?

Which is more popular in search, Quaker Oats or Scott's? Compare estimated monthly branded-search demand and Share of Search inside the Oats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Quaker Oats and Scott's
- **Competitive set**: Oats
- **Market**: Global
- **Month measured**: Aug 2026
- **Quaker Oats Share of Search**: 80.1%
- **Scott's Share of Search**: 1.7%

## Which is more popular in search, Quaker Oats or Scott's?

- In August 2026, Quaker Oats had more branded searches than Scott's among oats worldwide. Quaker Oats was estimated to have 246K branded searches compared to Scott's’ 5.3K, and held an 80.1% Share of Search versus Scott's’ 1.7%.
- Quaker Oats was ahead of Scott's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among oats worldwide moved from 64.9% to 80.1%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 11 months ending August 2026, Scott's’ estimated Share of Search among oats worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 6.3K to 5.3K.

## How did search popularity change for oats worldwide in August 2026?

- In August 2026, Quaker Oats gained estimated Share of Search among oats worldwide, from 74.9% to 80.1%.
- Estimated monthly branded searches for Scott's worldwide fell 15.9% over 11 measured months, from 6.3K to 5.3K in August 2026.

## Month by month

| Month | Quaker Oats estimated searches | Quaker Oats Share of Search | Quaker Oats rank | Scott's estimated searches | Scott's Share of Search | Scott's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 64.9% | 1 | 6.3K | 2% | 3 |
| Nov 2025 | 165K | 68.3% | 1 | 6.1K | 2.5% | 3 |
| Dec 2025 | 165K | 72.2% | 1 | 5.3K | 2.3% | 3 |
| Jan 2026 | 201K | 74.2% | 1 | 7.5K | 2.8% | 3 |
| Feb 2026 | 201K | 71.2% | 1 | 6.1K | 2.2% | 3 |
| Mar 2026 | 201K | 74% | 1 | 6.7K | 2.5% | 3 |
| Apr 2026 | 201K | 74.5% | 1 | 6.4K | 2.4% | 3 |
| May 2026 | 201K | 74.8% | 1 | 5.3K | 2% | 3 |
| Jun 2026 | 201K | 74.6% | 1 | 5.3K | 2% | 4 |
| Jul 2026 | 201K | 74.9% | 1 | 4.5K | 1.7% | 4 |
| Aug 2026 | 246K | 80.1% | 1 | 5.3K | 1.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Quaker Oats’ and Scott's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Quaker Oats**: Measured on the search term “quaker oats”.
- **Scott's**: Measured on the search terms “scott s” and “scotts oats”, summed into one figure.

- [Quaker Oats profile](/demand/global-en/brands/quaker-oats)
- [Scott's profile](/demand/global-en/brands/scott-s)
- [All oats worldwide](/demand/global-en/categories/oats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Quaker Oats or Scott's?

In August 2026, Quaker Oats had more branded searches than Scott's among oats worldwide. Quaker Oats was estimated to have 246K branded searches compared to Scott's’ 5.3K, and held an 80.1% Share of Search versus Scott's’ 1.7%.

## Cite this page

Brandwave. "Quaker Oats vs Scott's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/quaker-oats-vs-scott-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/quaker-oats-vs-scott-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.