--- title: "Qobuz vs YouTube Music: Which is searched more?" description: "Is Qobuz or YouTube Music more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/qobuz-vs-youtube-music" publisher: "Brandwave" --- # Qobuz vs YouTube Music: Which is searched more? Is Qobuz or YouTube Music more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Qobuz and YouTube Music - **Competitive set**: Music streaming services - **Market**: Global - **Month measured**: Sep 2026 - **Qobuz Share of Search**: 0.28% - **YouTube Music Share of Search**: 28.7% ## Is Qobuz or YouTube Music more popular in search? - In September 2026, YouTube Music had more branded searches than Qobuz among music streaming services worldwide. YouTube Music had about 30.4 million branded searches, while Qobuz had 301,000. YouTube Music made up 28.7% of all music streaming service searches we track, and Qobuz accounted for 0.28%. - YouTube Music was ahead of Qobuz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Qobuz’s share of searches among music streaming services worldwide moved from 0.51% to 0.28%, and its estimated monthly branded searches moved from 550K to 301K. - Across the 12 months ending September 2026, YouTube Music’s share of searches among music streaming services worldwide moved from 28.3% to 28.7%, and its estimated monthly branded searches held steady at 30.4M. ## Top music streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YouTube Music appeared in all five answers. Qobuz was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. YouTube Music was listed before Qobuz in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spotify | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Music | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | YouTube Music | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Tidal | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Music | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Qobuz | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Deezer | 7th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about music streaming services - Asked ChatGPT "Which music streaming service should I use?": 1. Spotify, 2. Apple Music, 3. YouTube Music, 4. Amazon Music, 5. Tidal - Asked ChatGPT "What are the best music streaming services?": 1. Spotify, 2. Apple Music, 3. YouTube Music, 4. Tidal, 5. Amazon Music, 6. Qobuz, 7. Deezer - Asked ChatGPT "What's the best music streaming service for listening to music?": 1. Spotify, 2. Apple Music, 3. YouTube Music, 4. Tidal, 5. Amazon Music - Searched Google, AI Overview "music streaming services": 1. Spotify, 2. Apple Music, 3. Amazon Music, 4. YouTube Music, 5. Tidal, 6. Qobuz, 7. Deezer - Searched Google, AI Overview "stream music online": 1. Spotify, 2. Apple Music, 3. YouTube Music, 4. Tidal, 5. Qobuz, 6. Deezer Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for music streaming services worldwide in September 2026? - In September 2026, YouTube Music lost share of searches among music streaming services worldwide, from 32.9% to 28.7%. - Estimated monthly branded searches for Qobuz worldwide fell 45.3% over 12 measured months, from 550K to 301K in September 2026. ## Month by month | Month | Qobuz estimated searches | Qobuz Share of Search | Qobuz rank | YouTube Music estimated searches | YouTube Music Share of Search | YouTube Music rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 0.51% | 6 | 30.4M | 28.3% | 2 | | Nov 2025 | 450K | 0.42% | 6 | 30.4M | 28.7% | 2 | | Dec 2025 | 550K | 0.52% | 6 | 30.4M | 28.7% | 2 | | Jan 2026 | 550K | 0.52% | 6 | 30.4M | 28.7% | 2 | | Feb 2026 | 450K | 0.51% | 6 | 24.9M | 28.3% | 2 | | Mar 2026 | 368K | 0.34% | 6 | 30.4M | 28.5% | 2 | | Apr 2026 | 368K | 0.35% | 6 | 30.4M | 28.7% | 2 | | May 2026 | 368K | 0.35% | 6 | 30.4M | 28.8% | 2 | | Jun 2026 | 301K | 0.29% | 6 | 30.4M | 29.1% | 2 | | Jul 2026 | 301K | 0.33% | 6 | 30.4M | 33.2% | 2 | | Aug 2026 | 301K | 0.33% | 6 | 30.4M | 32.9% | 2 | | Sep 2026 | 301K | 0.28% | 6 | 30.4M | 28.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Qobuz’s and YouTube Music’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Qobuz**: Measured on the search term “qobuz”. - **YouTube Music**: Measured on the search term “youtube music”. - [Qobuz profile](/demand/global-en/brands/qobuz) - [YouTube Music profile](/demand/global-en/brands/youtube-music) - [All music streaming services worldwide](/demand/global-en/categories/music-streaming-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Qobuz or YouTube Music more popular in search? In September 2026, YouTube Music had more branded searches than Qobuz among music streaming services worldwide. YouTube Music had about 30.4 million branded searches, while Qobuz had 301,000. YouTube Music made up 28.7% of all music streaming service searches we track, and Qobuz accounted for 0.28%. ## Cite this page Brandwave. "Qobuz vs YouTube Music: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/qobuz-vs-youtube-music This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/qobuz-vs-youtube-music. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.