---
title: "Qlik vs Tableau: Which is more popular by branded search?"
description: "Which is more popular in search, Qlik or Tableau? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/qlik-vs-tableau"
publisher: "Brandwave"
---

# Qlik vs Tableau: Which is more popular by branded search?

Which is more popular in search, Qlik or Tableau? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Qlik and Tableau
- **Competitive set**: Business intelligence tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Qlik Share of Search**: 2.5%
- **Tableau Share of Search**: 0.27%

## Which is more popular in search, Qlik or Tableau?

- In August 2026, Qlik had more branded searches than Tableau among business intelligence tools worldwide. Qlik was estimated to have 74K branded searches compared to Tableau’s 8.1K, and held a 2.5% Share of Search versus Tableau’s 0.27%.
- Qlik was ahead of Tableau in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Qlik’s estimated Share of Search among business intelligence tools worldwide moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 11 months ending August 2026, Tableau’s estimated Share of Search among business intelligence tools worldwide moved from 0.34% to 0.27%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

## How did search popularity change for business intelligence tools worldwide in August 2026?

- Estimated monthly branded searches for Tableau worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Qlik worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

## Month by month

| Month | Qlik estimated searches | Qlik Share of Search | Qlik rank | Tableau estimated searches | Tableau Share of Search | Tableau rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 3.1% | 5 | 12.1K | 0.34% | 6 |
| Nov 2025 | 90.5K | 2.6% | 5 | 12.1K | 0.35% | 6 |
| Dec 2025 | 90.5K | 3% | 5 | 9.9K | 0.33% | 6 |
| Jan 2026 | 90.5K | 2.6% | 5 | 9.9K | 0.28% | 6 |
| Feb 2026 | 90.5K | 2.6% | 5 | 9.9K | 0.29% | 6 |
| Mar 2026 | 90.5K | 2.5% | 5 | 12.1K | 0.34% | 6 |
| Apr 2026 | 90.5K | 2.6% | 5 | 9.9K | 0.28% | 6 |
| May 2026 | 90.5K | 2.6% | 5 | 8.1K | 0.23% | 6 |
| Jun 2026 | 90.5K | 3% | 5 | 8.1K | 0.27% | 6 |
| Jul 2026 | 74K | 2.6% | 5 | 8.1K | 0.28% | 6 |
| Aug 2026 | 74K | 2.5% | 5 | 8.1K | 0.27% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Qlik’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Qlik**: Measured on the search term “qlik”.
- **Tableau**: Measured on the search term “tableau software”.

- [Qlik profile](/demand/global-en/brands/qlik)
- [Tableau profile](/demand/global-en/brands/tableau)
- [All business intelligence tools worldwide](/demand/global-en/categories/business-intelligence-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Qlik or Tableau?

In August 2026, Qlik had more branded searches than Tableau among business intelligence tools worldwide. Qlik was estimated to have 74K branded searches compared to Tableau’s 8.1K, and held a 2.5% Share of Search versus Tableau’s 0.27%.

## Cite this page

Brandwave. "Qlik vs Tableau: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/qlik-vs-tableau

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/qlik-vs-tableau. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.