---
title: "PyMC-Marketing vs Recast: Which is searched more?"
description: "Is PyMC-Marketing or Recast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing mix modeling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pymc-marketing-vs-recast"
publisher: "Brandwave"
---

# PyMC-Marketing vs Recast: Which is searched more?

Is PyMC-Marketing or Recast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing mix modeling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: PyMC-Marketing and Recast
- **Competitive set**: Marketing mix modeling platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **PyMC-Marketing Share of Search**: 3.6%
- **Recast Share of Search**: 1.4%

## Is PyMC-Marketing or Recast more popular in search?

- In September 2026, PyMC-Marketing had more branded searches than Recast among marketing mix modeling platforms worldwide. PyMC-Marketing had about 720 branded searches, while Recast had 270. PyMC-Marketing made up 3.6% of all marketing mix modeling platform searches we track, and Recast accounted for 1.4%.
- PyMC-Marketing was ahead of Recast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PyMC-Marketing’s share of searches among marketing mix modeling platforms worldwide moved from 4.6% to 3.6%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, Recast’s share of searches among marketing mix modeling platforms worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 330 to 270.

## Top marketing mix modeling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Recast was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PyMC-Marketing was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Recast was listed before PyMC-Marketing in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Google Meridian | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Meta Robyn | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Measured | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Recast | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Analytic Partners | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Sellforte | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Keen Decision Systems | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| SegmentStream | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| PyMC-Marketing | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| LiftLab | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Lifesight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mutinex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Paramark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about marketing mix modeling platforms

- Asked ChatGPT "Which marketing mix modeling platform should I use?": 1. Google Meridian, 2. Meta Robyn, 3. Recast, 4. PyMC-Marketing
- Asked ChatGPT "What are the best marketing mix modeling platforms?": 1. Google Meridian, 2. Meta Robyn, 3. Analytic Partners, 4. Measured, 5. Keen Decision Systems, 6. Sellforte, 7. Recast, 8. SegmentStream
- Asked ChatGPT "What's the best marketing mix modeling platform for budget allocation decisions?": 1. Google Meridian, 2. Recast, 3. Measured, 4. Analytic Partners, 5. SegmentStream, 6. LiftLab
- Searched Google, AI Overview "marketing mix modeling platform": 1. Meta Robyn, 2. Google Meridian, 3. Sellforte
- Searched Google, AI Overview "best mmm platform": 1. Measured, 2. Analytic Partners, 3. Sellforte, 4. Recast, 5. Google Meridian, 6. Meta Robyn, 7. PyMC-Marketing

Not named in any answer: Lifesight, Mutinex and Paramark.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for marketing mix modeling platforms worldwide in September 2026?

- In September 2026, PyMC-Marketing lost share of searches among marketing mix modeling platforms worldwide, from 5.1% to 3.6%.
- Estimated monthly branded searches for Recast worldwide fell 18.2% over 12 measured months, from 330 to 270 in September 2026.

## Month by month

| Month | PyMC-Marketing estimated searches | PyMC-Marketing Share of Search | PyMC-Marketing rank | Recast estimated searches | Recast Share of Search | Recast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 4.6% | 7 | 330 | 1.5% | 10 |
| Nov 2025 | 880 | 4.4% | 8 | 300 | 1.5% | 11 |
| Dec 2025 | 720 | 4.2% | 7 | 360 | 2.1% | 9 |
| Jan 2026 | 880 | 4.3% | 7 | 350 | 1.7% | 9 |
| Feb 2026 | 880 | 4.2% | 7 | 300 | 1.4% | 10 |
| Mar 2026 | 880 | 4.2% | 8 | 340 | 1.6% | 11 |
| Apr 2026 | 880 | 4.2% | 7 | 230 | 1.1% | 11 |
| May 2026 | 720 | 3.6% | 8 | 280 | 1.4% | 11 |
| Jun 2026 | 720 | 4% | 7 | 280 | 1.5% | 11 |
| Jul 2026 | 720 | 3.9% | 8 | 280 | 1.5% | 10 |
| Aug 2026 | 880 | 5.1% | 7 | 230 | 1.3% | 10 |
| Sep 2026 | 720 | 3.6% | 7 | 270 | 1.4% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using PyMC-Marketing’s and Recast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **PyMC-Marketing**: Measured on the search term “pymc marketing”.
- **Recast**: Measured on the search terms “recast geolift” and “recast mmm”, summed into one figure.

- [PyMC-Marketing profile](/demand/global-en/brands/pymc-marketing)
- [Recast profile](/demand/global-en/brands/recast)
- [All marketing mix modeling platforms worldwide](/demand/global-en/categories/marketing-mix-modeling-platforms): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is PyMC-Marketing or Recast more popular in search?

In September 2026, PyMC-Marketing had more branded searches than Recast among marketing mix modeling platforms worldwide. PyMC-Marketing had about 720 branded searches, while Recast had 270. PyMC-Marketing made up 3.6% of all marketing mix modeling platform searches we track, and Recast accounted for 1.4%.

## Cite this page

Brandwave. "PyMC-Marketing vs Recast: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pymc-marketing-vs-recast

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pymc-marketing-vs-recast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
