--- title: "Purito Seoul vs SKIN1004: Which is more popular?" description: "Is Purito Seoul or SKIN1004 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/purito-vs-skin1004" publisher: "Brandwave" --- # Purito Seoul vs SKIN1004: Which is more popular? Is Purito Seoul or SKIN1004 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Purito Seoul and SKIN1004 - **Competitive set**: Korean sunscreen brands - **Market**: Global - **Month measured**: Oct 2026 - **Purito Seoul Share of Search**: 1.7% - **SKIN1004 Share of Search**: 8.7% ## Is Purito Seoul or SKIN1004 more popular in search? - In October 2026, SKIN1004 had more branded searches than Purito Seoul among Korean sunscreen brands worldwide. SKIN1004 had about 60,500 branded searches, while Purito Seoul had 12,100. SKIN1004 made up 8.7% of all Korean sunscreen brand searches we track, and Purito Seoul accounted for 1.7%. - SKIN1004 was ahead of Purito Seoul in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Purito Seoul’s share of searches among Korean sunscreen brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 8.1K to 12.1K. - Across the 12 months ending October 2026, SKIN1004’s share of searches among Korean sunscreen brands worldwide moved from 10.5% to 8.7%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top Korean sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SKIN1004 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Purito Seoul did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SKIN1004 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Round Lab | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Isntree | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | COSRX | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | haruharu wonder | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Torriden | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Anua | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Purito Seoul | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MISSHA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AXIS-Y | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Korean sunscreen brands - Asked ChatGPT "Which Korean sunscreen should I buy?": 1. Beauty of Joseon, 2. SKIN1004, 3. Round Lab, 4. Isntree - Asked ChatGPT "What are the best Korean sunscreen brands?": 1. Beauty of Joseon, 2. SKIN1004, 3. Round Lab, 4. Isntree, 5. Torriden - Asked ChatGPT "What's the best Korean sunscreen for oily skin?": 1. Isntree, 2. Beauty of Joseon, 3. SKIN1004 - Searched Google, AI Overview "korean sunscreen": 1. haruharu wonder, 2. Round Lab, 3. COSRX, 4. Beauty of Joseon, 5. SKIN1004 - Searched Google, AI Overview "best korean sunscreen": 1. Beauty of Joseon, 2. COSRX Not named in any answer: Anua, Purito Seoul, MISSHA and AXIS-Y. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for Korean sunscreen brands worldwide in October 2026? - Estimated monthly branded searches for Purito Seoul worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in October 2026. - Estimated monthly branded searches for SKIN1004 worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in October 2026. ## How has branded search for Purito Seoul and SKIN1004 changed worldwide over the last 12 months? | Month | Purito Seoul estimated searches | Purito Seoul Share of Search | Purito Seoul rank | SKIN1004 estimated searches | SKIN1004 Share of Search | SKIN1004 rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 8.1K | 1.7% | 8 | 49.5K | 10.5% | 2 | | Dec 2025 | 6.6K | 1.6% | 9 | 40.5K | 10% | 3 | | Jan 2026 | 8.1K | 1.7% | 8 | 49.5K | 10.3% | 2 | | Feb 2026 | 8.1K | 1.7% | 9 | 40.5K | 8.4% | 3 | | Mar 2026 | 12.1K | 2% | 8 | 60.5K | 9.9% | 3 | | Apr 2026 | 14.8K | 2% | 8 | 74K | 9.9% | 3 | | May 2026 | 14.8K | 1.9% | 8 | 74K | 9.7% | 3 | | Jun 2026 | 14.8K | 2% | 8 | 74K | 9.9% | 3 | | Jul 2026 | 14.8K | 2.3% | 8 | 60.5K | 9.4% | 3 | | Aug 2026 | 12.1K | 1.9% | 8 | 60.5K | 9.7% | 3 | | Sep 2026 | 9.9K | 1.7% | 8 | 49.5K | 8.4% | 3 | | Oct 2026 | 12.1K | 1.7% | 8 | 60.5K | 8.7% | 3 | ## How are Purito Seoul’s and SKIN1004’s branded searches counted? Brandwave collects information about searches that people make online using Purito Seoul’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Purito Seoul**: Measured on the search term “purito sunscreen”. - **SKIN1004**: Measured on the search term “skin1004 sunscreen”. - [Purito Seoul profile](/demand/global-en/brands/purito) - [SKIN1004 profile](/demand/global-en/brands/skin1004) - [All Korean sunscreen brands worldwide](/demand/global-en/categories/korean-sunscreen-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Purito Seoul or SKIN1004 more popular in search? In October 2026, SKIN1004 had more branded searches than Purito Seoul among Korean sunscreen brands worldwide. SKIN1004 had about 60,500 branded searches, while Purito Seoul had 12,100. SKIN1004 made up 8.7% of all Korean sunscreen brand searches we track, and Purito Seoul accounted for 1.7%. ## Cite this page Brandwave. "Purito Seoul vs SKIN1004: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/purito-vs-skin1004 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/purito-vs-skin1004. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.