---
title: "Purex vs Tide: Which is searched more?"
description: "Which is more popular in search, Purex or Tide? Compare estimated monthly branded-search demand and Share of Search inside the Powder detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/purex-vs-tide"
publisher: "Brandwave"
---

# Purex vs Tide: Which is searched more?

Which is more popular in search, Purex or Tide? Compare estimated monthly branded-search demand and Share of Search inside the Powder detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Purex and Tide
- **Competitive set**: Powder detergent brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Purex Share of Search**: 37%
- **Tide Share of Search**: 0.23%

## Which is more popular in search, Purex or Tide?

- In September 2026, Purex had more branded searches than Tide among powder detergent brands worldwide. Purex was estimated to have 27.1K branded searches compared to Tide’s 170, and held a 37% Share of Search versus Tide’s 0.23%.
- Purex was ahead of Tide in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Purex’s estimated Share of Search among powder detergent brands worldwide moved from 37.1% to 37%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Tide’s estimated Share of Search among powder detergent brands worldwide moved from 0.07% to 0.23%, and its estimated monthly branded searches moved from 50 to 170.

## How did search popularity change for powder detergent brands worldwide in September 2026?

- Estimated monthly branded searches for Tide worldwide rose 240% over 12 measured months, from 50 to 170 in September 2026.

## Month by month

| Month | Purex estimated searches | Purex Share of Search | Purex rank | Tide estimated searches | Tide Share of Search | Tide rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 37.1% | 2 | 50 | 0.07% | 3 |
| Nov 2025 | 27.1K | 41.9% | 2 | 50 | 0.08% | 3 |
| Dec 2025 | 27.1K | 41.9% | 2 | 50 | 0.08% | 3 |
| Jan 2026 | 27.1K | 41.2% | 2 | 140 | 0.21% | 3 |
| Feb 2026 | 27.1K | 41.9% | 2 | 90 | 0.14% | 3 |
| Mar 2026 | 27.1K | 37.1% | 2 | 110 | 0.15% | 3 |
| Apr 2026 | 27.1K | 37.1% | 2 | 140 | 0.19% | 3 |
| May 2026 | 27.1K | 37.1% | 2 | 140 | 0.19% | 3 |
| Jun 2026 | 27.1K | 36.4% | 2 | 210 | 0.28% | 3 |
| Jul 2026 | 27.1K | 37.1% | 2 | 140 | 0.19% | 3 |
| Aug 2026 | 27.1K | 37% | 2 | 170 | 0.23% | 3 |
| Sep 2026 | 27.1K | 37% | 2 | 170 | 0.23% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Purex’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Purex**: Measured on the search term “purex”.
- **Tide**: Measured on the search term “tide pods nz”.

- [Purex profile](/demand/global-en/brands/purex)
- [Tide profile](/demand/global-en/brands/tide)
- [All powder detergent brands worldwide](/demand/global-en/categories/powder-detergent-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Purex or Tide?

In September 2026, Purex had more branded searches than Tide among powder detergent brands worldwide. Purex was estimated to have 27.1K branded searches compared to Tide’s 170, and held a 37% Share of Search versus Tide’s 0.23%.

## Cite this page

Brandwave. "Purex vs Tide: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/purex-vs-tide

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/purex-vs-tide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.