---
title: "Pureology vs Redken: Which is searched more?"
description: "Which is more popular in search, Pureology or Redken? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pureology-vs-redken"
publisher: "Brandwave"
---

# Pureology vs Redken: Which is searched more?

Which is more popular in search, Pureology or Redken? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pureology and Redken
- **Competitive set**: Professional haircare and styling brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Pureology Share of Search**: 1.6%
- **Redken Share of Search**: 8.1%

## Which is more popular in search, Pureology or Redken?

- In September 2026, Redken had more branded searches than Pureology among professional haircare and styling brands worldwide. Redken was estimated to have 301K branded searches compared to Pureology’s 60.5K, and held an 8.1% Share of Search versus Pureology’s 1.6%.
- Redken was ahead of Pureology in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pureology’s estimated Share of Search among professional haircare and styling brands worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Redken’s estimated Share of Search among professional haircare and styling brands worldwide held steady at 8.1%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for professional haircare and styling brands worldwide in September 2026?

Neither Pureology nor Redken moved beyond provider rounding among professional haircare and styling brands in Sep 2026.

## Month by month

| Month | Pureology estimated searches | Pureology Share of Search | Pureology rank | Redken estimated searches | Redken Share of Search | Redken rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 1.6% | 7 | 301K | 8.1% | 5 |
| Nov 2025 | 90.5K | 1.7% | 7 | 368K | 6.9% | 5 |
| Dec 2025 | 74K | 1.6% | 7 | 368K | 8.1% | 5 |
| Jan 2026 | 74K | 1.8% | 7 | 368K | 9.1% | 5 |
| Feb 2026 | 60.5K | 1.8% | 7 | 301K | 8.9% | 5 |
| Mar 2026 | 60.5K | 1.5% | 7 | 368K | 9.1% | 5 |
| Apr 2026 | 60.5K | 1.7% | 7 | 301K | 8.7% | 5 |
| May 2026 | 60.5K | 1.7% | 7 | 301K | 8.3% | 5 |
| Jun 2026 | 60.5K | 1.8% | 7 | 301K | 9.1% | 5 |
| Jul 2026 | 60.5K | 1.6% | 7 | 301K | 8.1% | 5 |
| Aug 2026 | 60.5K | 1.6% | 7 | 301K | 8.1% | 5 |
| Sep 2026 | 60.5K | 1.6% | 7 | 301K | 8.1% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pureology’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pureology**: Measured on the search term “pureology”.
- **Redken**: Measured on the search term “redken”.

- [Pureology profile](/demand/global-en/brands/pureology)
- [Redken profile](/demand/global-en/brands/redken)
- [All professional haircare and styling brands worldwide](/demand/global-en/categories/professional-haircare-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pureology or Redken?

In September 2026, Redken had more branded searches than Pureology among professional haircare and styling brands worldwide. Redken was estimated to have 301K branded searches compared to Pureology’s 60.5K, and held an 8.1% Share of Search versus Pureology’s 1.6%.

## Cite this page

Brandwave. "Pureology vs Redken: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pureology-vs-redken

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pureology-vs-redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.