--- title: "PureBites vs ZIWI Peak: Which is searched more?" description: "Is PureBites or ZIWI Peak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog treat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/purebites-vs-ziwi-peak" publisher: "Brandwave" --- # PureBites vs ZIWI Peak: Which is searched more? Is PureBites or ZIWI Peak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog treat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PureBites and ZIWI Peak - **Competitive set**: Dog treat brands - **Market**: Global - **Month measured**: Sep 2026 - **PureBites Share of Search**: 3.3% - **ZIWI Peak Share of Search**: 26.1% ## Is PureBites or ZIWI Peak more popular in search? - In September 2026, ZIWI Peak had more branded searches than PureBites among dog treat brands worldwide. ZIWI Peak had about 22,900 branded searches, while PureBites had 2,900. ZIWI Peak made up 26.1% of all dog treat brand searches we track, and PureBites accounted for 3.3%. - ZIWI Peak was ahead of PureBites in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PureBites’ share of searches among dog treat brands worldwide moved from 4% to 3.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, ZIWI Peak’s share of searches among dog treat brands worldwide moved from 29.5% to 26.1%, and its estimated monthly branded searches moved from 26.9K to 22.9K. ## Top dog treat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PureBites was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ZIWI Peak did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zuke’s | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PureBites | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Greenies | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ZIWI Peak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Schmackos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | K9 Natural | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog treat brands - Asked ChatGPT "Which dog treat brand should I buy?": 1. Zuke’s, 2. PureBites, 3. Greenies - Asked ChatGPT "What are the best dog treat brands?": 1. PureBites, 2. Zuke’s, 3. Greenies - Asked ChatGPT "What's the best dog treat brand for training rewards?": 1. Zuke’s - Searched Google, AI Overview "healthy dog treats": named none of the brands we track - Searched Google, AI Overview "dog training treats": 1. Zuke’s Not named in any answer: ZIWI Peak, Schmackos and K9 Natural. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog treat brands worldwide in September 2026? - In September 2026, ZIWI Peak lost share of searches among dog treat brands worldwide, from 27.8% to 26.1%. - In September 2026, PureBites lost share of searches among dog treat brands worldwide, from 3.8% to 3.3%. ## Month by month | Month | PureBites estimated searches | PureBites Share of Search | PureBites rank | ZIWI Peak estimated searches | ZIWI Peak Share of Search | ZIWI Peak rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 4% | 6 | 26.9K | 29.5% | 2 | | Nov 2025 | 2.9K | 3% | 6 | 36.2K | 37% | 2 | | Dec 2025 | 3.6K | 4% | 5 | 24.7K | 27.5% | 2 | | Jan 2026 | 4.4K | 4.7% | 5 | 28K | 30.1% | 2 | | Feb 2026 | 4.4K | 4.9% | 5 | 26.2K | 29% | 2 | | Mar 2026 | 4.4K | 4.8% | 5 | 26.2K | 28.7% | 2 | | Apr 2026 | 4.4K | 4.7% | 5 | 28K | 30.1% | 2 | | May 2026 | 3.6K | 3.9% | 6 | 28K | 30.4% | 2 | | Jun 2026 | 3.6K | 4.3% | 6 | 26.2K | 31.6% | 2 | | Jul 2026 | 3.6K | 4.1% | 6 | 26.2K | 29.6% | 2 | | Aug 2026 | 3.6K | 3.8% | 6 | 26.2K | 27.8% | 2 | | Sep 2026 | 2.9K | 3.3% | 6 | 22.9K | 26.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using PureBites’ and ZIWI Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PureBites**: Measured on the search term “purebites”. - **ZIWI Peak**: Measured on the search terms “ziwi” and “ziwi peak”, summed into one figure. - [PureBites profile](/demand/global-en/brands/purebites) - [ZIWI Peak profile](/demand/global-en/brands/ziwi-peak) - [All dog treat brands worldwide](/demand/global-en/categories/dog-treat-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PureBites or ZIWI Peak more popular in search? In September 2026, ZIWI Peak had more branded searches than PureBites among dog treat brands worldwide. ZIWI Peak had about 22,900 branded searches, while PureBites had 2,900. ZIWI Peak made up 26.1% of all dog treat brand searches we track, and PureBites accounted for 3.3%. ## Cite this page Brandwave. "PureBites vs ZIWI Peak: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/purebites-vs-ziwi-peak This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/purebites-vs-ziwi-peak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.