---
title: "Pulley vs Qapita: Which is searched more?"
description: "Is Pulley or Qapita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equity management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pulley-equity-vs-qapita"
publisher: "Brandwave"
---

# Pulley vs Qapita: Which is searched more?

Is Pulley or Qapita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equity management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pulley and Qapita
- **Competitive set**: Equity management platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Pulley Share of Search**: 0.34%
- **Qapita Share of Search**: 13%

## Is Pulley or Qapita more popular in search?

- In September 2026, Qapita had more branded searches than Pulley among equity management platforms worldwide. Qapita had about 8,100 branded searches, while Pulley had 210. Qapita made up 13% of all equity management platform searches we track, and Pulley accounted for 0.34%.
- Qapita was ahead of Pulley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pulley’s share of searches among equity management platforms worldwide moved from 0.21% to 0.34%, and its estimated monthly branded searches moved from 140 to 210.
- Across the 12 months ending September 2026, Qapita’s share of searches among equity management platforms worldwide moved from 14.7% to 13%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

## Top equity management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pulley appeared in all five answers. Qapita was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pulley was listed before Qapita in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Carta | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Pulley | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Shareworks | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Ledgy | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Eqvista | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Cake Equity | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Qapita | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Global Shares | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about equity management platforms

- Asked ChatGPT "Which equity management platform should I use?": 1. Pulley, 2. Carta, 3. Shareworks, 4. Ledgy
- Asked ChatGPT "What are the best equity management platforms?": 1. Carta, 2. Pulley, 3. Shareworks, 4. Ledgy, 5. Eqvista, 6. Qapita, 7. Cake Equity
- Asked ChatGPT "What's the best equity management platform for cap table management?": 1. Carta, 2. Shareworks, 3. Cake Equity, 4. Ledgy, 5. Pulley
- Searched Google, AI Overview "equity management platform": 1. Carta, 2. Pulley, 3. Cake Equity, 4. Ledgy, 5. Eqvista
- Searched Google, AI Overview "cap table software": 1. Carta, 2. Eqvista, 3. Pulley, 4. Ledgy, 5. Qapita, 6. Shareworks

Not named in any answer: Global Shares.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for equity management platforms worldwide in September 2026?

- In September 2026, Ledgy overtook Qapita to rank 2nd among equity management platforms worldwide, with 13.2% of the searches.
- In September 2026, Qapita lost share of searches among equity management platforms worldwide, from 14.4% to 13%.
- Estimated monthly branded searches for Pulley worldwide rose 50% over 12 measured months, from 140 to 210 in September 2026.

## Month by month

| Month | Pulley estimated searches | Pulley Share of Search | Pulley rank | Qapita estimated searches | Qapita Share of Search | Qapita rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 0.21% | 8 | 9.9K | 14.7% | 3 |
| Nov 2025 | 70 | 0.11% | 8 | 8.1K | 12.8% | 3 |
| Dec 2025 | 70 | 0.12% | 8 | 8.1K | 13.4% | 2 |
| Jan 2026 | 110 | 0.16% | 8 | 6.6K | 9.5% | 4 |
| Feb 2026 | 70 | 0.1% | 8 | 9.9K | 13.8% | 2 |
| Mar 2026 | 70 | 0.09% | 8 | 9.9K | 13.2% | 3 |
| Apr 2026 | 110 | 0.15% | 8 | 9.9K | 13.8% | 2 |
| May 2026 | 50 | 0.08% | 8 | 9.9K | 15.6% | 2 |
| Jun 2026 | 70 | 0.1% | 8 | 8.1K | 11.7% | 3 |
| Jul 2026 | 70 | 0.11% | 8 | 9.9K | 15.9% | 2 |
| Aug 2026 | 90 | 0.13% | 8 | 9.9K | 14.4% | 2 |
| Sep 2026 | 210 | 0.34% | 8 | 8.1K | 13% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pulley’s and Qapita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pulley**: Measured on the search term “pulley equity management”.
- **Qapita**: Measured on the search term “qapita”.

- [Pulley profile](/demand/global-en/brands/pulley-equity)
- [Qapita profile](/demand/global-en/brands/qapita)
- [All equity management platforms worldwide](/demand/global-en/categories/equity-management-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Pulley or Qapita more popular in search?

In September 2026, Qapita had more branded searches than Pulley among equity management platforms worldwide. Qapita had about 8,100 branded searches, while Pulley had 210. Qapita made up 13% of all equity management platform searches we track, and Pulley accounted for 0.34%.

## Cite this page

Brandwave. "Pulley vs Qapita: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pulley-equity-vs-qapita

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pulley-equity-vs-qapita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
