--- title: "Pukka vs Tazo: Which is searched more?" description: "Is Pukka or Tazo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pukka-vs-tazo" publisher: "Brandwave" --- # Pukka vs Tazo: Which is searched more? Is Pukka or Tazo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pukka and Tazo - **Competitive set**: Tea brands - **Market**: Global - **Month measured**: Sep 2026 - **Pukka Share of Search**: 5.4% - **Tazo Share of Search**: 22.2% ## Is Pukka or Tazo more popular in search? - In September 2026, Tazo had more branded searches than Pukka among tea brands worldwide. Tazo had about 90,500 branded searches, while Pukka had 22,200. Tazo made up 22.2% of all tea brand searches we track, and Pukka accounted for 5.4%. - Tazo was ahead of Pukka in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pukka’s share of searches among tea brands worldwide moved from 6.3% to 5.4%, and its estimated monthly branded searches moved from 33.1K to 22.2K. - Across the 12 months ending September 2026, Tazo’s share of searches among tea brands worldwide moved from 17.2% to 22.2%, and its estimated monthly branded searches held steady at 90.5K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tazo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pukka did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twinings | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Harney & Sons | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Numi Organic Tea | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bigelow | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tazo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lipton | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Pukka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tetley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dilmah | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bell Tea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "Which tea brand should I buy?": 1. Harney & Sons, 2. Twinings, 3. Numi Organic Tea, 4. Tazo - Asked ChatGPT "What are the best tea brands?": 1. Harney & Sons, 2. Twinings, 3. Tazo, 4. Numi Organic Tea, 5. Bigelow - Asked ChatGPT "What's the best tea brand for everyday drinking?": 1. Twinings, 2. Harney & Sons, 3. Numi Organic Tea, 4. Bigelow - Searched Google, AI Overview "tea brands": 1. Bigelow, 2. Twinings, 3. Lipton, 4. Harney & Sons, 5. Numi Organic Tea - Searched Google, AI Overview "green tea brands": named none of the brands we track Not named in any answer: Pukka, Tetley, Dilmah and Bell Tea. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tea brands worldwide in September 2026? - In September 2026, Pukka rose from 7th to 6th among tea brands worldwide. ## Month by month | Month | Pukka estimated searches | Pukka Share of Search | Pukka rank | Tazo estimated searches | Tazo Share of Search | Tazo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 6.3% | 6 | 90.5K | 17.2% | 3 | | Nov 2025 | 33.1K | 6.8% | 6 | 74K | 15.2% | 4 | | Dec 2025 | 40.5K | 8% | 5 | 74K | 14.6% | 4 | | Jan 2026 | 40.5K | 8% | 5 | 90.5K | 17.8% | 4 | | Feb 2026 | 27.1K | 6.7% | 5 | 74K | 18.2% | 4 | | Mar 2026 | 27.1K | 6.3% | 6 | 90.5K | 21.1% | 1 | | Apr 2026 | 22.2K | 5.5% | 6 | 90.5K | 22.5% | 1 | | May 2026 | 22.2K | 5.1% | 7 | 110K | 25.1% | 1 | | Jun 2026 | 18.1K | 4.7% | 7 | 90.5K | 23.4% | 1 | | Jul 2026 | 18.1K | 4.5% | 7 | 90.5K | 22.4% | 1 | | Aug 2026 | 22.2K | 5.4% | 7 | 90.5K | 22% | 1 | | Sep 2026 | 22.2K | 5.4% | 6 | 90.5K | 22.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pukka’s and Tazo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pukka**: Measured on the search term “pukka tea”. - **Tazo**: Measured on the search term “tazo”. - [Pukka profile](/demand/global-en/brands/pukka) - [Tazo profile](/demand/global-en/brands/tazo) - [All tea brands worldwide](/demand/global-en/categories/tea-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pukka or Tazo more popular in search? In September 2026, Tazo had more branded searches than Pukka among tea brands worldwide. Tazo had about 90,500 branded searches, while Pukka had 22,200. Tazo made up 22.2% of all tea brand searches we track, and Pukka accounted for 5.4%. ## Cite this page Brandwave. "Pukka vs Tazo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pukka-vs-tazo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pukka-vs-tazo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.