---
title: "Pukka vs Sainsbury's: Which is searched more?"
description: "Which is more popular in search, Pukka or Sainsbury's? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pukka-vs-sainsbury-s"
publisher: "Brandwave"
---

# Pukka vs Sainsbury's: Which is searched more?

Which is more popular in search, Pukka or Sainsbury's? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pukka and Sainsbury's
- **Competitive set**: Pie brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Pukka Share of Search**: 0.23%
- **Sainsbury's Share of Search**: 96%

## Which is more popular in search, Pukka or Sainsbury's?

- In August 2026, Sainsbury's had more branded searches than Pukka among pie brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Pukka’s 22.2K, and held a 96% Share of Search versus Pukka’s 0.23%.
- Sainsbury's was ahead of Pukka in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pukka’s estimated Share of Search among pie brands worldwide moved from 0.35% to 0.23%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among pie brands worldwide moved from 97% to 96%, and its estimated monthly branded searches held steady at 9.1M.

## How did search popularity change for pie brands worldwide in August 2026?

- In August 2026, Sainsbury's lost estimated Share of Search among pie brands worldwide, from 96.5% to 96%.
- Estimated monthly branded searches for Pukka worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Month by month

| Month | Pukka estimated searches | Pukka Share of Search | Pukka rank | Sainsbury's estimated searches | Sainsbury's Share of Search | Sainsbury's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.35% | 4 | 9.1M | 97% | 1 |
| Nov 2025 | 33.1K | 0.35% | 4 | 9.1M | 97% | 1 |
| Dec 2025 | 40.5K | 0.36% | 4 | 11.1M | 97.4% | 1 |
| Jan 2026 | 40.5K | 0.43% | 4 | 9.1M | 96.9% | 1 |
| Feb 2026 | 27.1K | 0.35% | 4 | 7.5M | 96.4% | 1 |
| Mar 2026 | 27.1K | 0.29% | 4 | 9.1M | 96.7% | 1 |
| Apr 2026 | 22.2K | 0.24% | 4 | 9.1M | 96.8% | 1 |
| May 2026 | 22.2K | 0.23% | 4 | 9.1M | 96.4% | 1 |
| Jun 2026 | 18.1K | 0.19% | 4 | 9.1M | 96.4% | 1 |
| Jul 2026 | 18.1K | 0.19% | 4 | 9.1M | 96.5% | 1 |
| Aug 2026 | 22.2K | 0.23% | 4 | 9.1M | 96% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pukka’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pukka**: Measured on the search term “pukka tea”.
- **Sainsbury's**: Measured on the search term “sainsburys”.

- [Pukka profile](/demand/global-en/brands/pukka)
- [Sainsbury's profile](/demand/global-en/brands/sainsbury-s)
- [All pie brands worldwide](/demand/global-en/categories/pie-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pukka or Sainsbury's?

In August 2026, Sainsbury's had more branded searches than Pukka among pie brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Pukka’s 22.2K, and held a 96% Share of Search versus Pukka’s 0.23%.

## Cite this page

Brandwave. "Pukka vs Sainsbury's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pukka-vs-sainsbury-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pukka-vs-sainsbury-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.