--- title: "Publer vs Sprout Social: Which is searched more?" description: "Is Publer or Sprout Social more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media scheduling tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/publer-vs-sprout-social" publisher: "Brandwave" --- # Publer vs Sprout Social: Which is searched more? Is Publer or Sprout Social more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media scheduling tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Publer and Sprout Social - **Competitive set**: Social media scheduling tools - **Market**: Global - **Month measured**: Sep 2026 - **Publer Share of Search**: 11% - **Sprout Social Share of Search**: 9.2% ## Is Publer or Sprout Social more popular in search? - In September 2026, Publer had more branded searches than Sprout Social among social media scheduling tools worldwide. Publer had about 110,000 branded searches, while Sprout Social had 92,400. Publer made up 11% of all social media scheduling tool searches we track, and Sprout Social accounted for 9.2%. - The lead changed hands once in the 12 months ending September 2026: Publer took it in April 2026. - Across the 12 months ending September 2026, Publer’s share of searches among social media scheduling tools worldwide moved from 9% to 11%, and its estimated monthly branded searches moved from 74K to 110K. - Across the 12 months ending September 2026, Sprout Social’s share of searches among social media scheduling tools worldwide moved from 16.7% to 9.2%, and its estimated monthly branded searches moved from 137K to 92.4K. ## Top social media scheduling tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Publer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sprout Social was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Publer was listed before Sprout Social in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Buffer | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Later | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Metricool | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Publer | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Hootsuite | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sprout Social | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Planoly | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Loomly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media scheduling tools - Asked ChatGPT "Which social media scheduling tool should I use?": 1. Buffer, 2. Later, 3. Metricool, 4. Publer, 5. Hootsuite - Asked ChatGPT "What are the best social media scheduling tools?": 1. Buffer, 2. Metricool, 3. Later, 4. Publer, 5. Hootsuite, 6. Sprout Social - Asked ChatGPT "What's the best social media scheduling tool for scheduled posts?": 1. Buffer, 2. Publer, 3. Later, 4. Metricool - Searched Google, AI Overview "social media scheduling tools": 1. Buffer, 2. Hootsuite, 3. Metricool, 4. Later, 5. Sprout Social - Searched Google, AI Overview "social media planner": 1. Planoly Not named in any answer: Loomly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for social media scheduling tools worldwide in September 2026? - In September 2026, Buffer overtook Hootsuite and Publer to rank 2nd among social media scheduling tools worldwide, with 18.8% of the searches. - In September 2026, Publer lost share of searches among social media scheduling tools worldwide, from 13.3% to 11%. - In September 2026, Sprout Social lost share of searches among social media scheduling tools worldwide, from 11.1% to 9.2%. ## Month by month | Month | Publer estimated searches | Publer Share of Search | Publer rank | Sprout Social estimated searches | Sprout Social Share of Search | Sprout Social rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 9% | 4 | 137K | 16.7% | 3 | | Nov 2025 | 74K | 9.5% | 4 | 112K | 14.4% | 3 | | Dec 2025 | 74K | 10.3% | 4 | 92.1K | 12.9% | 3 | | Jan 2026 | 90.5K | 10.5% | 4 | 112K | 13% | 3 | | Feb 2026 | 74K | 9.5% | 4 | 92.3K | 11.8% | 3 | | Mar 2026 | 90.5K | 10.1% | 4 | 112K | 12.5% | 3 | | Apr 2026 | 135K | 15% | 3 | 92.3K | 10.3% | 4 | | May 2026 | 135K | 15.6% | 3 | 92.2K | 10.7% | 4 | | Jun 2026 | 110K | 13% | 3 | 92.4K | 10.9% | 4 | | Jul 2026 | 110K | 12.7% | 4 | 92.2K | 10.6% | 5 | | Aug 2026 | 110K | 13.3% | 3 | 92K | 11.1% | 5 | | Sep 2026 | 110K | 11% | 4 | 92.4K | 9.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Publer’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Publer**: Measured on the search term “publer”. - **Sprout Social**: Measured on the search terms “social listening sprout social”, “social media sprout social”, “sprout social”, “sprout social analytics”, “sprout social app”, “sprout social influencers”, “sprout social listening”, “sprout social management”, “sprout social media”, “sprout social platform”, “sprout social reporting”, “sprout social social media” and “sprout social tiktok”, summed into one figure. - [Publer profile](/demand/global-en/brands/publer) - [Sprout Social profile](/demand/global-en/brands/sprout-social) - [All social media scheduling tools worldwide](/demand/global-en/categories/social-media-scheduling-tools): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Publer or Sprout Social more popular in search? In September 2026, Publer had more branded searches than Sprout Social among social media scheduling tools worldwide. Publer had about 110,000 branded searches, while Sprout Social had 92,400. Publer made up 11% of all social media scheduling tool searches we track, and Sprout Social accounted for 9.2%. ## Cite this page Brandwave. "Publer vs Sprout Social: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/publer-vs-sprout-social This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/publer-vs-sprout-social. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.