--- title: "Prowly vs Talkwalker: Which is searched more?" description: "Is Prowly or Talkwalker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/prowly-vs-talkwalker" publisher: "Brandwave" --- # Prowly vs Talkwalker: Which is searched more? Is Prowly or Talkwalker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Prowly and Talkwalker - **Competitive set**: Media monitoring and social listening tools - **Market**: Global - **Month measured**: Sep 2026 - **Prowly Share of Search**: 0.96% - **Talkwalker Share of Search**: 8.8% ## Is Prowly or Talkwalker more popular in search? - In September 2026, Talkwalker had more branded searches than Prowly among media monitoring and social listening tools worldwide. Talkwalker had about 22,200 branded searches, while Prowly had 2,400. Talkwalker made up 8.8% of all media monitoring and social listening tool searches we track, and Prowly accounted for 0.96%. - Talkwalker was ahead of Prowly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Prowly’s share of searches among media monitoring and social listening tools worldwide moved from 1.6% to 0.96%, and its estimated monthly branded searches moved from 5.4K to 2.4K. - Across the 12 months ending September 2026, Talkwalker’s share of searches among media monitoring and social listening tools worldwide moved from 11.7% to 8.8%, and its estimated monthly branded searches moved from 40.5K to 22.2K. ## Top media monitoring and social listening tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Talkwalker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prowly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meltwater | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Brandwatch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Brand24 | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Talkwalker | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | CisionOne | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Cision | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Muck Rack | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Onclusive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Agility PR Solutions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prezly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prowly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mention | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about media monitoring and social listening tools - Asked ChatGPT "Which media monitoring tool should I use?": 1. Meltwater, 2. Brand24, 3. Cision, 4. Brandwatch - Asked ChatGPT "What are the best media monitoring tools?": 1. Meltwater, 2. CisionOne, 3. Brandwatch, 4. Talkwalker, 5. Brand24, 6. Muck Rack, 7. Cision - Asked ChatGPT "What's the best media monitoring tool for social listening?": 1. Brandwatch, 2. Meltwater, 3. Talkwalker, 4. Sprout Social, 5. Brand24 - Searched Google, AI Overview "social listening tools": 1. Sprout Social, 2. Brandwatch, 3. Meltwater, 4. Brand24 - Searched Google, AI Overview "online reputation monitoring": 1. Sprout Social, 2. Brand24 Not named in any answer: Onclusive, Agility PR Solutions, Prezly, Prowly and Mention. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for media monitoring and social listening tools worldwide in September 2026? - In September 2026, Prowly fell from 8th to 9th among media monitoring and social listening tools worldwide. - Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026. ## Month by month | Month | Prowly estimated searches | Prowly Share of Search | Prowly rank | Talkwalker estimated searches | Talkwalker Share of Search | Talkwalker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.6% | 7 | 40.5K | 11.7% | 5 | | Nov 2025 | 5.4K | 1.8% | 7 | 33.1K | 11% | 5 | | Dec 2025 | 3.6K | 1.4% | 7 | 27.1K | 10.6% | 5 | | Jan 2026 | 4.4K | 1.5% | 7 | 33.1K | 11.4% | 5 | | Feb 2026 | 3.6K | 1.4% | 7 | 27.1K | 10.3% | 5 | | Mar 2026 | 4.4K | 1.4% | 7 | 33.1K | 10.6% | 5 | | Apr 2026 | 3.6K | 1.4% | 7 | 27.1K | 10.3% | 5 | | May 2026 | 2.9K | 1.1% | 7 | 27.1K | 10.7% | 5 | | Jun 2026 | 2.9K | 1.1% | 8 | 27.1K | 10.3% | 5 | | Jul 2026 | 2.9K | 1.2% | 8 | 22.2K | 9.2% | 5 | | Aug 2026 | 2.4K | 1% | 8 | 22.2K | 9.3% | 5 | | Sep 2026 | 2.4K | 0.96% | 9 | 22.2K | 8.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Prowly’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Prowly**: Measured on the search term “prowly”. - **Talkwalker**: Measured on the search term “talkwalker”. - [Prowly profile](/demand/global-en/brands/prowly) - [Talkwalker profile](/demand/global-en/brands/talkwalker) - [All media monitoring and social listening tools worldwide](/demand/global-en/categories/media-monitoring-tools): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Prowly or Talkwalker more popular in search? In September 2026, Talkwalker had more branded searches than Prowly among media monitoring and social listening tools worldwide. Talkwalker had about 22,200 branded searches, while Prowly had 2,400. Talkwalker made up 8.8% of all media monitoring and social listening tool searches we track, and Prowly accounted for 0.96%. ## Cite this page Brandwave. "Prowly vs Talkwalker: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/prowly-vs-talkwalker This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/prowly-vs-talkwalker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.