--- title: "Proton Pass vs RoboForm: Which is searched more?" description: "Is Proton Pass or RoboForm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/proton-pass-vs-roboform" publisher: "Brandwave" --- # Proton Pass vs RoboForm: Which is searched more? Is Proton Pass or RoboForm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Proton Pass and RoboForm - **Competitive set**: Business password managers - **Market**: Global - **Month measured**: Sep 2026 - **Proton Pass Share of Search**: 5.2% - **RoboForm Share of Search**: 2.4% ## Is Proton Pass or RoboForm more popular in search? - In September 2026, Proton Pass had more branded searches than RoboForm among business password managers worldwide. Proton Pass had about 165,000 branded searches, while RoboForm had 74,000. Proton Pass made up 5.2% of all business password manager searches we track, and RoboForm accounted for 2.4%. - Proton Pass was ahead of RoboForm in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Proton Pass’ share of searches among business password managers worldwide moved from 5.5% to 5.2%, and its estimated monthly branded searches moved from 135K to 165K. - Across the 12 months ending September 2026, RoboForm’s share of searches among business password managers worldwide moved from 2% to 2.4%, and its estimated monthly branded searches moved from 49.5K to 74K. ## Top business password managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Proton Pass was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. RoboForm was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Proton Pass and RoboForm were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 1Password | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bitwarden | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Keeper | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NordPass | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dashlane | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | RoboForm | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Proton Pass | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | LastPass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zoho Vault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Passbolt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business password managers - Asked ChatGPT "Which business password manager should I use?": 1. 1Password, 2. Bitwarden, 3. Keeper, 4. NordPass - Asked ChatGPT "What are the best business password managers?": 1. 1Password, 2. Bitwarden, 3. Keeper, 4. Dashlane, 5. NordPass, 6. Proton Pass - Asked ChatGPT "What's the best business password manager for a small team?": 1. 1Password, 2. Bitwarden, 3. Keeper - Searched Google, AI Overview "business password manager": 1. 1Password, 2. Bitwarden, 3. NordPass, 4. Keeper, 5. RoboForm - Searched Google, AI Overview "password manager for teams": named none of the brands we track Not named in any answer: LastPass, Zoho Vault and Passbolt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business password managers worldwide in September 2026? - In September 2026, Proton Pass lost share of searches among business password managers worldwide, from 6.4% to 5.2%. - RoboForm’s share of searches among business password managers worldwide has gained ground for 3 months in a row, from 1.6% to 2.4% in September 2026. ## Month by month | Month | Proton Pass estimated searches | Proton Pass Share of Search | Proton Pass rank | RoboForm estimated searches | RoboForm Share of Search | RoboForm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 5.5% | 6 | 49.5K | 2% | 7 | | Nov 2025 | 135K | 5.2% | 5 | 49.5K | 1.9% | 7 | | Dec 2025 | 110K | 4.6% | 6 | 49.5K | 2.1% | 7 | | Jan 2026 | 135K | 5.2% | 5 | 49.5K | 1.9% | 7 | | Feb 2026 | 135K | 5.6% | 5 | 33.1K | 1.4% | 7 | | Mar 2026 | 165K | 6.4% | 5 | 40.5K | 1.6% | 8 | | Apr 2026 | 165K | 6.5% | 5 | 27.1K | 1.1% | 10 | | May 2026 | 165K | 6.6% | 5 | 33.1K | 1.3% | 7 | | Jun 2026 | 135K | 5.4% | 5 | 40.5K | 1.6% | 7 | | Jul 2026 | 165K | 6.8% | 4 | 40.5K | 1.7% | 7 | | Aug 2026 | 165K | 6.4% | 5 | 49.5K | 1.9% | 7 | | Sep 2026 | 165K | 5.2% | 5 | 74K | 2.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Proton Pass’ and RoboForm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Proton Pass**: Measured on the search term “proton pass”. - **RoboForm**: Measured on the search term “roboform”. - [Proton Pass profile](/demand/global-en/brands/proton-pass) - [RoboForm profile](/demand/global-en/brands/roboform) - [All business password managers worldwide](/demand/global-en/categories/business-password-managers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Proton Pass or RoboForm more popular in search? In September 2026, Proton Pass had more branded searches than RoboForm among business password managers worldwide. Proton Pass had about 165,000 branded searches, while RoboForm had 74,000. Proton Pass made up 5.2% of all business password manager searches we track, and RoboForm accounted for 2.4%. ## Cite this page Brandwave. "Proton Pass vs RoboForm: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/proton-pass-vs-roboform This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/proton-pass-vs-roboform. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.