---
title: "Prosper vs Upstart: Which is more popular by branded search?"
description: "Which is more popular in search, Prosper or Upstart? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/prosper-vs-upstart"
publisher: "Brandwave"
---

# Prosper vs Upstart: Which is more popular by branded search?

Which is more popular in search, Prosper or Upstart? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Prosper and Upstart
- **Competitive set**: Personal loan platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Prosper Share of Search**: 4.4%
- **Upstart Share of Search**: 18%

## Which is more popular in search, Prosper or Upstart?

- In August 2026, Upstart had more branded searches than Prosper among personal loan platforms worldwide. Upstart was estimated to have 165K branded searches compared to Prosper’s 40.5K, and held an 18% Share of Search versus Prosper’s 4.4%.
- Upstart was ahead of Prosper in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Prosper’s estimated Share of Search among personal loan platforms worldwide moved from 4.1% to 4.4%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Upstart’s estimated Share of Search among personal loan platforms worldwide moved from 9.2% to 18%, and its estimated monthly branded searches moved from 90.5K to 165K.

## How did search popularity change for personal loan platforms worldwide in August 2026?

- In August 2026, Upstart overtook LendingClub to rank 2nd among personal loan platforms worldwide, at 18%.
- In August 2026, Prosper lost estimated Share of Search among personal loan platforms worldwide, from 5.1% to 4.4%.

## Month by month

| Month | Prosper estimated searches | Prosper Share of Search | Prosper rank | Upstart estimated searches | Upstart Share of Search | Upstart rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 4.1% | 6 | 90.5K | 9.2% | 4 |
| Nov 2025 | 40.5K | 4.5% | 6 | 90.5K | 10% | 4 |
| Dec 2025 | 40.5K | 4.4% | 6 | 90.5K | 9.9% | 4 |
| Jan 2026 | 40.5K | 4.3% | 6 | 90.5K | 9.6% | 4 |
| Feb 2026 | 40.5K | 4.4% | 6 | 90.5K | 9.7% | 4 |
| Mar 2026 | 40.5K | 4% | 6 | 110K | 10.8% | 4 |
| Apr 2026 | 40.5K | 4% | 6 | 110K | 10.8% | 4 |
| May 2026 | 40.5K | 4.2% | 6 | 110K | 11.5% | 4 |
| Jun 2026 | 40.5K | 3.9% | 6 | 110K | 10.7% | 4 |
| Jul 2026 | 49.5K | 5.1% | 6 | 135K | 14% | 4 |
| Aug 2026 | 40.5K | 4.4% | 6 | 165K | 18% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Prosper’s and Upstart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Prosper**: Measured on the search term “prosper lending”.
- **Upstart**: Measured on the search term “upstart loans”.

- [Prosper profile](/demand/global-en/brands/prosper)
- [Upstart profile](/demand/global-en/brands/upstart)
- [All personal loan platforms worldwide](/demand/global-en/categories/personal-loan-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Prosper or Upstart?

In August 2026, Upstart had more branded searches than Prosper among personal loan platforms worldwide. Upstart was estimated to have 165K branded searches compared to Prosper’s 40.5K, and held an 18% Share of Search versus Prosper’s 4.4%.

## Cite this page

Brandwave. "Prosper vs Upstart: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/prosper-vs-upstart

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/prosper-vs-upstart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.