--- title: "Prospeo vs ZoomInfo: Which is searched more?" description: "Is Prospeo or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data enrichment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/prospeo-vs-zoominfo" publisher: "Brandwave" --- # Prospeo vs ZoomInfo: Which is searched more? Is Prospeo or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data enrichment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Prospeo and ZoomInfo - **Competitive set**: Data enrichment platforms - **Market**: Global - **Month measured**: Sep 2026 - **Prospeo Share of Search**: 3.5% - **ZoomInfo Share of Search**: 23.9% ## Is Prospeo or ZoomInfo more popular in search? - In September 2026, ZoomInfo had more branded searches than Prospeo among data enrichment platforms worldwide. ZoomInfo had about 201,000 branded searches, while Prospeo had 29,000. ZoomInfo made up 23.9% of all data enrichment platform searches we track, and Prospeo accounted for 3.5%. - ZoomInfo was ahead of Prospeo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Prospeo’s share of searches among data enrichment platforms worldwide moved from 1.4% to 3.5%, and its estimated monthly branded searches moved from 10.3K to 29K. - Across the 12 months ending September 2026, ZoomInfo’s share of searches among data enrichment platforms worldwide moved from 32.7% to 23.9%, and its estimated monthly branded searches moved from 246K to 201K. ## Top data enrichment platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ZoomInfo appeared in all five answers. Prospeo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apollo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cognism | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Lusha | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | People Data Labs | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Clearbit | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Prospeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FullContact | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dropcontact | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data enrichment platforms - Asked ChatGPT "Which data enrichment platform should I use?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism - Asked ChatGPT "What are the best data enrichment platforms?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism, 5. People Data Labs, 6. Lusha - Asked ChatGPT "What's the best data enrichment platform for b2b contact data?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism, 5. People Data Labs - Searched Google, AI Overview "data enrichment platforms": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. Clearbit, 5. Lusha, 6. Clay - Searched Google, AI Overview "contact data enrichment": 1. Clay, 2. ZoomInfo, 3. Apollo, 4. Lusha, 5. Cognism Not named in any answer: Prospeo, FullContact and Dropcontact. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data enrichment platforms worldwide in September 2026? - In September 2026, ZoomInfo lost share of searches among data enrichment platforms worldwide, from 27.2% to 23.9%. - In September 2026, Prospeo fell from 4th to 5th among data enrichment platforms worldwide. ## Month by month | Month | Prospeo estimated searches | Prospeo Share of Search | Prospeo rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.3K | 1.4% | 8 | 246K | 32.7% | 1 | | Nov 2025 | 10.3K | 1.4% | 8 | 201K | 27.6% | 2 | | Dec 2025 | 8.4K | 1.3% | 8 | 201K | 31.8% | 1 | | Jan 2026 | 15.4K | 2% | 7 | 246K | 31.5% | 1 | | Feb 2026 | 18.8K | 2.4% | 6 | 246K | 31.3% | 1 | | Mar 2026 | 23.2K | 2.4% | 6 | 301K | 31.4% | 2 | | Apr 2026 | 28.4K | 2.8% | 6 | 301K | 29.4% | 2 | | May 2026 | 28.4K | 3.2% | 5 | 246K | 27.7% | 2 | | Jun 2026 | 28.7K | 3.4% | 5 | 246K | 29.5% | 2 | | Jul 2026 | 29K | 3.5% | 4 | 246K | 29.9% | 2 | | Aug 2026 | 29K | 3.9% | 4 | 201K | 27.2% | 2 | | Sep 2026 | 29K | 3.5% | 5 | 201K | 23.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Prospeo’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Prospeo**: Measured on the search terms “prospeo”, “prospeo app” and “prospeo io”, summed into one figure. - **ZoomInfo**: Measured on the search terms “zoominfo” and “zoominfo sales intelligence”, summed into one figure. - [Prospeo profile](/demand/global-en/brands/prospeo) - [ZoomInfo profile](/demand/global-en/brands/zoominfo) - [All data enrichment platforms worldwide](/demand/global-en/categories/data-enrichment-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Prospeo or ZoomInfo more popular in search? In September 2026, ZoomInfo had more branded searches than Prospeo among data enrichment platforms worldwide. ZoomInfo had about 201,000 branded searches, while Prospeo had 29,000. ZoomInfo made up 23.9% of all data enrichment platform searches we track, and Prospeo accounted for 3.5%. ## Cite this page Brandwave. "Prospeo vs ZoomInfo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/prospeo-vs-zoominfo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/prospeo-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.