---
title: "Prolific vs UserTesting: Which is more popular by branded search?"
description: "Which is more popular in search, Prolific or UserTesting? Compare estimated monthly branded-search demand and Share of Search inside the Panel research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/prolific-vs-usertesting"
publisher: "Brandwave"
---

# Prolific vs UserTesting: Which is more popular by branded search?

Which is more popular in search, Prolific or UserTesting? Compare estimated monthly branded-search demand and Share of Search inside the Panel research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Prolific and UserTesting
- **Competitive set**: Panel research platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Prolific Share of Search**: 0.18%
- **UserTesting Share of Search**: 4.7%

## Which is more popular in search, Prolific or UserTesting?

- In August 2026, UserTesting had more branded searches than Prolific among panel research platforms worldwide. UserTesting was estimated to have 15.1K branded searches compared to Prolific’s 590, and held a 4.7% Share of Search versus Prolific’s 0.18%.
- UserTesting was ahead of Prolific in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Prolific’s estimated Share of Search among panel research platforms worldwide moved from 0.11% to 0.18%, and its estimated monthly branded searches held steady at 590.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among panel research platforms worldwide moved from 1.8% to 4.7%, and its estimated monthly branded searches moved from 10.1K to 15.1K.

## How did search popularity change for panel research platforms worldwide in August 2026?

- In August 2026, UserTesting lost estimated Share of Search among panel research platforms worldwide, from 5.3% to 4.7%.

## Month by month

| Month | Prolific estimated searches | Prolific Share of Search | Prolific rank | UserTesting estimated searches | UserTesting Share of Search | UserTesting rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 0.11% | 5 | 10.1K | 1.8% | 3 |
| Nov 2025 | 590 | 0.11% | 5 | 10.1K | 1.9% | 3 |
| Dec 2025 | 590 | 0.15% | 5 | 22.4K | 5.5% | 3 |
| Jan 2026 | 480 | 0.1% | 5 | 22.4K | 4.5% | 3 |
| Feb 2026 | 590 | 0.13% | 5 | 15.2K | 3.3% | 3 |
| Mar 2026 | 720 | 0.13% | 5 | 15.7K | 2.8% | 3 |
| Apr 2026 | 590 | 0.11% | 5 | 15.7K | 3% | 3 |
| May 2026 | 720 | 0.17% | 4 | 19.7K | 4.6% | 3 |
| Jun 2026 | 590 | 0.16% | 5 | 20K | 5.6% | 3 |
| Jul 2026 | 590 | 0.16% | 5 | 19K | 5.3% | 3 |
| Aug 2026 | 590 | 0.18% | 5 | 15.1K | 4.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Prolific’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Prolific**: Measured on the search term “prolific research”.
- **UserTesting**: Measured on the search terms “usertesting usability testing”, “usertesting user research” and “usertesting.com”, summed into one figure.

- [Prolific profile](/demand/global-en/brands/prolific)
- [UserTesting profile](/demand/global-en/brands/usertesting)
- [All panel research platforms worldwide](/demand/global-en/categories/panel-research-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Prolific or UserTesting?

In August 2026, UserTesting had more branded searches than Prolific among panel research platforms worldwide. UserTesting was estimated to have 15.1K branded searches compared to Prolific’s 590, and held a 4.7% Share of Search versus Prolific’s 0.18%.

## Cite this page

Brandwave. "Prolific vs UserTesting: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/prolific-vs-usertesting

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/prolific-vs-usertesting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.