--- title: "Profound vs Searchable: Which is more popular by branded search?" description: "Which is more popular in search, Profound or Searchable? Compare estimated monthly branded-search demand and Share of Search inside the AI search visibility tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/profound-vs-searchable" publisher: "Brandwave" --- # Profound vs Searchable: Which is more popular by branded search? Which is more popular in search, Profound or Searchable? Compare estimated monthly branded-search demand and Share of Search inside the AI search visibility tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Profound and Searchable - **Competitive set**: AI search visibility tools - **Market**: Global - **Month measured**: Aug 2026 - **Profound Share of Search**: 24.1% - **Searchable Share of Search**: 17.4% ## Which is more popular in search, Profound or Searchable? - In August 2026, Profound had more branded searches than Searchable among AI search visibility tools worldwide. Profound was estimated to have 20.5K branded searches compared to Searchable’s 14.8K, and held a 24.1% Share of Search versus Searchable’s 17.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Searchable took it in December 2025, Profound took it in February 2026. - Across the 11 months ending August 2026, Profound’s estimated Share of Search among AI search visibility tools worldwide moved from 23.1% to 24.1%, and its estimated monthly branded searches moved from 16K to 20.5K. - Across the 11 months ending August 2026, Searchable’s estimated Share of Search among AI search visibility tools worldwide moved from 20.6% to 17.4%, and its estimated monthly branded searches moved from 14.2K to 14.8K. ## How did search popularity change for AI search visibility tools worldwide in August 2026? - In August 2026, Profound gained estimated Share of Search among AI search visibility tools worldwide, from 21.5% to 24.1%. - In August 2026, Searchable gained estimated Share of Search among AI search visibility tools worldwide, from 16.9% to 17.4%. ## Month by month | Month | Profound estimated searches | Profound Share of Search | Profound rank | Searchable estimated searches | Searchable Share of Search | Searchable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16K | 23.1% | 1 | 14.2K | 20.6% | 3 | | Nov 2025 | 13.2K | 18.2% | 3 | 12.2K | 16.7% | 4 | | Dec 2025 | 11K | 16.6% | 4 | 16.2K | 24.4% | 1 | | Jan 2026 | 13.2K | 17.2% | 4 | 15.2K | 19.7% | 3 | | Feb 2026 | 18.1K | 23.4% | 2 | 13.4K | 17.3% | 4 | | Mar 2026 | 21.4K | 24.4% | 1 | 15.1K | 17.2% | 4 | | Apr 2026 | 18.1K | 22.5% | 3 | 12.4K | 15.3% | 4 | | May 2026 | 17.7K | 19.3% | 3 | 14.4K | 15.7% | 4 | | Jun 2026 | 18.2K | 20.3% | 3 | 15.3K | 17% | 4 | | Jul 2026 | 17.9K | 21.5% | 2 | 14.1K | 16.9% | 4 | | Aug 2026 | 20.5K | 24.1% | 2 | 14.8K | 17.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Profound’s and Searchable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Profound**: Measured on the search terms “profound aeo”, “Profound AI”, “profound ai pricing”, “profound ai search”, “profound ai seo”, “profound ai tool”, “profound ai visibility”, “profound geo”, “profound seo”, “try profound” and “tryprofound”, summed into one figure. - **Searchable**: Measured on the search terms “Searchable AI”, “searchable com”, “searchable geo”, “searchable seo” and “searchable.com”, summed into one figure. - [Profound profile](/demand/global-en/brands/profound) - [Searchable profile](/demand/global-en/brands/searchable) - [All AI search visibility tools worldwide](/demand/global-en/categories/ai-search-visibility-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Profound or Searchable? In August 2026, Profound had more branded searches than Searchable among AI search visibility tools worldwide. Profound was estimated to have 20.5K branded searches compared to Searchable’s 14.8K, and held a 24.1% Share of Search versus Searchable’s 17.4%. ## Cite this page Brandwave. "Profound vs Searchable: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/profound-vs-searchable This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/profound-vs-searchable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.