--- title: "Prismacolor vs Ticonderoga: Which is searched more?" description: "Is Prismacolor or Ticonderoga more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pencils brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/prismacolor-vs-ticonderoga" publisher: "Brandwave" --- # Prismacolor vs Ticonderoga: Which is searched more? Is Prismacolor or Ticonderoga more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pencils brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Prismacolor and Ticonderoga - **Competitive set**: Pencils brands - **Market**: Global - **Month measured**: Sep 2026 - **Prismacolor Share of Search**: 9.6% - **Ticonderoga Share of Search**: 10.7% ## Is Prismacolor or Ticonderoga more popular in search? - In September 2026, Ticonderoga had more branded searches than Prismacolor among pencils brands worldwide. Ticonderoga had about 82,600 branded searches, while Prismacolor had 74,000. Ticonderoga made up 10.7% of all pencils brand searches we track, and Prismacolor accounted for 9.6%. - The lead changed hands 3 times in the 12 months ending September 2026: Ticonderoga took it in November 2025, Prismacolor took it in December 2025, Ticonderoga took it in March 2026. - Across the 12 months ending September 2026, Prismacolor’s share of searches among pencils brands worldwide held steady at 9.6%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Ticonderoga’s share of searches among pencils brands worldwide moved from 9.3% to 10.7%, and its estimated monthly branded searches moved from 71.7K to 82.6K. ## Top pencils brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ticonderoga was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Prismacolor was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ticonderoga was listed before Prismacolor in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ticonderoga | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Staedtler | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pentel | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Prismacolor | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Crayola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arteza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pencils brands - Asked ChatGPT "Which pencils brand should I buy?": 1. Ticonderoga, 2. Pentel, 3. Faber-Castell, 4. Staedtler - Asked ChatGPT "What are the best pencils brands?": 1. Faber-Castell, 2. Staedtler, 3. Ticonderoga - Asked ChatGPT "What's the best pencils brand for school writing?": 1. Ticonderoga, 2. Staedtler, 3. Pentel - Searched Google, AI Overview "best pencils": 1. Ticonderoga, 2. Faber-Castell, 3. Pentel - Searched Google, AI Overview "art pencils": 1. Faber-Castell, 2. Staedtler, 3. Prismacolor Not named in any answer: Crayola and Arteza. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pencils brands worldwide in September 2026? - In September 2026, Ticonderoga lost share of searches among pencils brands worldwide, from 16.5% to 10.7%. - In September 2026, Prismacolor lost share of searches among pencils brands worldwide, from 10.7% to 9.6%. ## Month by month | Month | Prismacolor estimated searches | Prismacolor Share of Search | Prismacolor rank | Ticonderoga estimated searches | Ticonderoga Share of Search | Ticonderoga rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 9.6% | 3 | 71.7K | 9.3% | 4 | | Nov 2025 | 74K | 9.5% | 4 | 82.7K | 10.7% | 3 | | Dec 2025 | 74K | 9.8% | 3 | 67.6K | 8.9% | 4 | | Jan 2026 | 74K | 9% | 3 | 71.7K | 8.7% | 4 | | Feb 2026 | 74K | 10.4% | 3 | 62.7K | 8.8% | 4 | | Mar 2026 | 60.5K | 9% | 4 | 71.7K | 10.6% | 3 | | Apr 2026 | 60.5K | 8.9% | 4 | 76.6K | 11.3% | 3 | | May 2026 | 60.5K | 9% | 4 | 76.6K | 11.4% | 3 | | Jun 2026 | 49.5K | 8.1% | 4 | 82.6K | 13.4% | 3 | | Jul 2026 | 74K | 9.6% | 4 | 151K | 19.6% | 3 | | Aug 2026 | 110K | 10.7% | 4 | 171K | 16.5% | 3 | | Sep 2026 | 74K | 9.6% | 4 | 82.6K | 10.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Prismacolor’s and Ticonderoga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Prismacolor**: Measured on the search term “prismacolor”. - **Ticonderoga**: Measured on the search terms “ticonderoga” and “ticonderoga pencils”, summed into one figure. - [Prismacolor profile](/demand/global-en/brands/prismacolor) - [Ticonderoga profile](/demand/global-en/brands/ticonderoga) - [All pencils brands worldwide](/demand/global-en/categories/pencils-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Prismacolor or Ticonderoga more popular in search? In September 2026, Ticonderoga had more branded searches than Prismacolor among pencils brands worldwide. Ticonderoga had about 82,600 branded searches, while Prismacolor had 74,000. Ticonderoga made up 10.7% of all pencils brand searches we track, and Prismacolor accounted for 9.6%. ## Cite this page Brandwave. "Prismacolor vs Ticonderoga: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/prismacolor-vs-ticonderoga This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/prismacolor-vs-ticonderoga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.