---
title: "Princeton University vs UC Berkeley: Which is more popular by branded search?"
description: "Which is more popular in search, Princeton University or UC Berkeley? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought US universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/princeton-university-vs-uc-berkeley"
publisher: "Brandwave"
---

# Princeton University vs UC Berkeley: Which is more popular by branded search?

Which is more popular in search, Princeton University or UC Berkeley? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought US universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Princeton University and UC Berkeley
- **Competitive set**: Globally sought US universities
- **Market**: Global
- **Month measured**: Aug 2026
- **Princeton University Share of Search**: 4.4%
- **UC Berkeley Share of Search**: 4.3%

## Which is more popular in search, Princeton University or UC Berkeley?

- In August 2026, Princeton University and UC Berkeley were level on Share of Search among globally sought US universities worldwide, with an estimated 368K versus 362K branded searches, at 4.4% and 4.3% estimated Share of Search.
- The lead changed hands 6 times in the 11 months ending August 2026: UC Berkeley took it in November 2025, Princeton University took it in December 2025, UC Berkeley took it in January 2026, Princeton University took it in May 2026, UC Berkeley took it in July 2026, Princeton University took it in August 2026.
- Across the 11 months ending August 2026, Princeton University’s estimated Share of Search among globally sought US universities worldwide moved from 3.9% to 4.4%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, UC Berkeley’s estimated Share of Search among globally sought US universities worldwide moved from 3.8% to 4.3%, and its estimated monthly branded searches held steady at 362K.

## How did search popularity change for globally sought US universities worldwide in August 2026?

- In August 2026, Princeton University overtook Brown University to rank 8th among globally sought US universities worldwide, at 4.4%.

## Month by month

| Month | Princeton University estimated searches | Princeton University Share of Search | Princeton University rank | UC Berkeley estimated searches | UC Berkeley Share of Search | UC Berkeley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 3.9% | 12 | 362K | 3.8% | 14 |
| Nov 2025 | 301K | 3.7% | 14 | 362K | 4.4% | 8 |
| Dec 2025 | 301K | 1.8% | 13 | 296K | 1.8% | 14 |
| Jan 2026 | 301K | 3.7% | 13 | 362K | 4.4% | 9 |
| Feb 2026 | 301K | 4% | 12 | 307K | 4.1% | 8 |
| Mar 2026 | 368K | 3.9% | 11 | 442K | 4.7% | 9 |
| Apr 2026 | 368K | 4.1% | 12 | 442K | 4.9% | 8 |
| May 2026 | 368K | 4.3% | 9 | 362K | 4.2% | 10 |
| Jun 2026 | 301K | 4.2% | 11 | 296K | 4.1% | 12 |
| Jul 2026 | 246K | 3.6% | 13 | 296K | 4.3% | 9 |
| Aug 2026 | 368K | 4.4% | 8 | 362K | 4.3% | 10 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Princeton University’s and UC Berkeley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Princeton University**: Measured on the search terms “princeton uni” and “princeton university”, summed into one figure.
- **UC Berkeley**: Measured on the search terms “berkeley university”, “uc berkeley” and “university of california berkeley”, summed into one figure.

- [Princeton University profile](/demand/global-en/brands/princeton-university)
- [UC Berkeley profile](/demand/global-en/brands/uc-berkeley)
- [All globally sought US universities worldwide](/demand/global-en/categories/globally-sought-us-universities): The set both shares are measured inside, 17 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Princeton University or UC Berkeley?

In August 2026, Princeton University and UC Berkeley were level on Share of Search among globally sought US universities worldwide, with an estimated 368K versus 362K branded searches, at 4.4% and 4.3% estimated Share of Search.

## Cite this page

Brandwave. "Princeton University vs UC Berkeley: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/princeton-university-vs-uc-berkeley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/princeton-university-vs-uc-berkeley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.