--- title: "Princess Cruises vs Viking: Which is searched more?" description: "Is Princess Cruises or Viking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/princess-cruises-vs-viking" publisher: "Brandwave" --- # Princess Cruises vs Viking: Which is searched more? Is Princess Cruises or Viking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Princess Cruises and Viking - **Competitive set**: Cruise lines - **Market**: Global - **Month measured**: Sep 2026 - **Princess Cruises Share of Search**: 9.6% - **Viking Share of Search**: 4.3% ## Is Princess Cruises or Viking more popular in search? - In September 2026, Princess Cruises had more branded searches than Viking among cruise lines worldwide. Princess Cruises had about 823,000 branded searches, while Viking had 368,000. Princess Cruises made up 9.6% of all cruise line searches we track, and Viking accounted for 4.3%. - Princess Cruises was ahead of Viking in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Princess Cruises’ share of searches among cruise lines worldwide moved from 12% to 9.6%, and its estimated monthly branded searches moved from 1M to 823K. - Across the 12 months ending September 2026, Viking’s share of searches among cruise lines worldwide moved from 4.4% to 4.3%, and its estimated monthly branded searches held steady at 368K. ## Top cruise lines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Princess Cruises appeared in all five answers. Viking was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Princess Cruises was listed before Viking in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Caribbean | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Disney Cruise Line | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Carnival Cruise Line | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Celebrity Cruises | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Princess Cruises | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Norwegian Cruise Line | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Viking | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | MSC Cruises | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cruise lines - Asked ChatGPT "Which cruise line should I book?": 1. Royal Caribbean, 2. Celebrity Cruises, 3. Carnival Cruise Line, 4. Disney Cruise Line, 5. Princess Cruises - Asked ChatGPT "What are the best cruise lines?": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Celebrity Cruises, 4. Viking, 5. Princess Cruises, 6. Carnival Cruise Line - Asked ChatGPT "What's the best cruise line for a family trip?": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Carnival Cruise Line, 4. Norwegian Cruise Line, 5. Princess Cruises - Searched Google, AI Overview "cruise lines": 1. Carnival Cruise Line, 2. Royal Caribbean, 3. Disney Cruise Line, 4. Celebrity Cruises, 5. Norwegian Cruise Line, 6. Princess Cruises, 7. MSC Cruises, 8. Viking - Searched Google, AI Overview "family cruise line": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Carnival Cruise Line, 4. Norwegian Cruise Line, 5. Princess Cruises Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for cruise lines worldwide in September 2026? - In September 2026, Norwegian Cruise Line overtook Princess Cruises to rank 5th among cruise lines worldwide, with 9.6% of the searches. - In September 2026, Princess Cruises lost share of searches among cruise lines worldwide, from 10.8% to 9.6%. - In September 2026, Viking lost share of searches among cruise lines worldwide, from 4.9% to 4.3%. ## Month by month | Month | Princess Cruises estimated searches | Princess Cruises Share of Search | Princess Cruises rank | Viking estimated searches | Viking Share of Search | Viking rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 12% | 4 | 368K | 4.4% | 8 | | Nov 2025 | 1M | 11.5% | 6 | 301K | 3.5% | 8 | | Dec 2025 | 823K | 10.1% | 6 | 301K | 3.7% | 8 | | Jan 2026 | 1.2M | 10.6% | 6 | 550K | 4.8% | 8 | | Feb 2026 | 1M | 10.8% | 6 | 368K | 4% | 8 | | Mar 2026 | 1M | 10.4% | 5 | 368K | 3.8% | 8 | | Apr 2026 | 1M | 10.4% | 4 | 368K | 3.8% | 8 | | May 2026 | 1M | 11% | 4 | 450K | 4.9% | 8 | | Jun 2026 | 1M | 11.4% | 5 | 450K | 5.1% | 8 | | Jul 2026 | 1M | 10.1% | 6 | 450K | 4.5% | 8 | | Aug 2026 | 1M | 10.8% | 5 | 450K | 4.9% | 8 | | Sep 2026 | 823K | 9.6% | 6 | 368K | 4.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Princess Cruises’ and Viking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Princess Cruises**: Measured on the search term “princess cruises”. - **Viking**: Measured on the search term “viking cruises”. - [Princess Cruises profile](/demand/global-en/brands/princess-cruises) - [Viking profile](/demand/global-en/brands/viking) - [All cruise lines worldwide](/demand/global-en/categories/cruise-lines): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Princess Cruises or Viking more popular in search? In September 2026, Princess Cruises had more branded searches than Viking among cruise lines worldwide. Princess Cruises had about 823,000 branded searches, while Viking had 368,000. Princess Cruises made up 9.6% of all cruise line searches we track, and Viking accounted for 4.3%. ## Cite this page Brandwave. "Princess Cruises vs Viking: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/princess-cruises-vs-viking This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/princess-cruises-vs-viking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.