---
title: "Princess Cruises vs Royal Caribbean: Which is searched more?"
description: "Which is more popular in search, Princess Cruises or Royal Caribbean? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/princess-cruises-vs-royal-caribbean"
publisher: "Brandwave"
---

# Princess Cruises vs Royal Caribbean: Which is searched more?

Which is more popular in search, Princess Cruises or Royal Caribbean? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Princess Cruises and Royal Caribbean
- **Competitive set**: Cruise lines
- **Market**: Global
- **Month measured**: Aug 2026
- **Princess Cruises Share of Search**: 13.2%
- **Royal Caribbean Share of Search**: 35.6%

## Which is more popular in search, Princess Cruises or Royal Caribbean?

- In August 2026, Royal Caribbean had more branded searches than Princess Cruises among cruise lines worldwide. Royal Caribbean was estimated to have 2.7M branded searches compared to Princess Cruises’ 1M, and held a 35.6% Share of Search versus Princess Cruises’ 13.2%.
- Royal Caribbean was ahead of Princess Cruises in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines worldwide moved from 13.1% to 13.2%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines worldwide moved from 28.8% to 35.6%, and its estimated monthly branded searches moved from 2.2M to 2.7M.

## How did search popularity change for cruise lines worldwide in August 2026?

- In August 2026, Princess Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 13.2%.
- In August 2026, Royal Caribbean gained estimated Share of Search among cruise lines worldwide, from 29.7% to 35.6%.

## Month by month

| Month | Princess Cruises estimated searches | Princess Cruises Share of Search | Princess Cruises rank | Royal Caribbean estimated searches | Royal Caribbean Share of Search | Royal Caribbean rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 13.1% | 4 | 2.2M | 28.8% | 1 |
| Nov 2025 | 1M | 13.2% | 3 | 2.7M | 35.5% | 1 |
| Dec 2025 | 841K | 11.7% | 3 | 2.7M | 38.1% | 1 |
| Jan 2026 | 1.2M | 12.5% | 3 | 3.4M | 33.6% | 1 |
| Feb 2026 | 1M | 12.8% | 3 | 2.7M | 34.3% | 1 |
| Mar 2026 | 1M | 12.1% | 4 | 2.7M | 32.5% | 1 |
| Apr 2026 | 1M | 12.1% | 3 | 3.4M | 39.8% | 1 |
| May 2026 | 1M | 13.2% | 4 | 2.7M | 35.5% | 1 |
| Jun 2026 | 1M | 12.5% | 4 | 2.2M | 27.6% | 1 |
| Jul 2026 | 1M | 11% | 4 | 2.7M | 29.7% | 1 |
| Aug 2026 | 1M | 13.2% | 3 | 2.7M | 35.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Princess Cruises’ and Royal Caribbean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Princess Cruises**: Measured on the search terms “princess com” and “princess cruises”, summed into one figure.
- **Royal Caribbean**: Measured on the search term “royal caribbean”.

- [Princess Cruises profile](/demand/global-en/brands/princess-cruises)
- [Royal Caribbean profile](/demand/global-en/brands/royal-caribbean)
- [All cruise lines worldwide](/demand/global-en/categories/cruise-lines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Princess Cruises or Royal Caribbean?

In August 2026, Royal Caribbean had more branded searches than Princess Cruises among cruise lines worldwide. Royal Caribbean was estimated to have 2.7M branded searches compared to Princess Cruises’ 1M, and held a 35.6% Share of Search versus Princess Cruises’ 13.2%.

## Cite this page

Brandwave. "Princess Cruises vs Royal Caribbean: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/princess-cruises-vs-royal-caribbean

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/princess-cruises-vs-royal-caribbean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.