---
title: "Pregnancy+ vs What to Expect: Which is searched more?"
description: "Is Pregnancy+ or What to Expect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pregnancy-vs-what-to-expect"
publisher: "Brandwave"
---

# Pregnancy+ vs What to Expect: Which is searched more?

Is Pregnancy+ or What to Expect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pregnancy+ and What to Expect
- **Competitive set**: Pregnancy and baby apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Pregnancy+ Share of Search**: 87.8%
- **What to Expect Share of Search**: 6.4%

## Is Pregnancy+ or What to Expect more popular in search?

- In September 2026, Pregnancy+ had more branded searches than What to Expect among pregnancy and baby apps worldwide. Pregnancy+ had about 1.2 million branded searches, while What to Expect had 90,500. Pregnancy+ made up 87.8% of all pregnancy and baby app searches we track, and What to Expect accounted for 6.4%.
- Pregnancy+ was ahead of What to Expect in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pregnancy+’s share of searches among pregnancy and baby apps worldwide moved from 89.7% to 87.8%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, What to Expect’s share of searches among pregnancy and baby apps worldwide moved from 2.9% to 6.4%, and its estimated monthly branded searches moved from 33.1K to 90.5K.

## How did search popularity change for pregnancy and baby apps worldwide in September 2026?

- In September 2026, Pregnancy+ gained share of searches among pregnancy and baby apps worldwide, from 87.1% to 87.8%.
- What to Expect’s share of searches among pregnancy and baby apps worldwide has gained ground for 3 months in a row, from 3.6% to 6.4% in September 2026.

## Month by month

| Month | Pregnancy+ estimated searches | Pregnancy+ Share of Search | Pregnancy+ rank | What to Expect estimated searches | What to Expect Share of Search | What to Expect rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 89.7% | 1 | 33.1K | 2.9% | 3 |
| Nov 2025 | 1M | 90.5% | 1 | 27.1K | 2.4% | 3 |
| Dec 2025 | 1M | 90.2% | 1 | 27.1K | 2.4% | 3 |
| Jan 2026 | 1.2M | 91.2% | 1 | 33.1K | 2.4% | 3 |
| Feb 2026 | 1M | 90.5% | 1 | 27.1K | 2.4% | 3 |
| Mar 2026 | 1M | 88.2% | 1 | 27.1K | 2.3% | 3 |
| Apr 2026 | 1M | 89.5% | 1 | 27.1K | 2.4% | 3 |
| May 2026 | 1M | 89.5% | 1 | 33.1K | 2.9% | 3 |
| Jun 2026 | 1M | 90.2% | 1 | 40.5K | 3.6% | 3 |
| Jul 2026 | 1M | 88.4% | 1 | 60.5K | 5.3% | 2 |
| Aug 2026 | 1M | 87.1% | 1 | 74K | 6.3% | 2 |
| Sep 2026 | 1.2M | 87.8% | 1 | 90.5K | 6.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pregnancy+’s and What to Expect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pregnancy+**: Measured on the search term “pregnancy+ app”.
- **What to Expect**: Measured on the search term “what to expect”.

- [Pregnancy+ profile](/demand/global-en/brands/pregnancy)
- [What to Expect profile](/demand/global-en/brands/what-to-expect)
- [All pregnancy and baby apps worldwide](/demand/global-en/categories/pregnancy-and-baby-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Pregnancy+ or What to Expect more popular in search?

In September 2026, Pregnancy+ had more branded searches than What to Expect among pregnancy and baby apps worldwide. Pregnancy+ had about 1.2 million branded searches, while What to Expect had 90,500. Pregnancy+ made up 87.8% of all pregnancy and baby app searches we track, and What to Expect accounted for 6.4%.

## Cite this page

Brandwave. "Pregnancy+ vs What to Expect: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pregnancy-vs-what-to-expect

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pregnancy-vs-what-to-expect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.