---
title: "Prada vs The Row: Which is searched more?"
description: "Is Prada or The Row more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luxury fashion houses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/prada-vs-the-row"
publisher: "Brandwave"
---

# Prada vs The Row: Which is searched more?

Is Prada or The Row more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luxury fashion houses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Prada and The Row
- **Competitive set**: Luxury fashion houses
- **Market**: Global
- **Month measured**: Sep 2026
- **Prada Share of Search**: 6.2%
- **The Row Share of Search**: 0.42%

## Is Prada or The Row more popular in search?

- In September 2026, Prada had more branded searches than The Row among luxury fashion houses worldwide. Prada had about 1.8 million branded searches, while The Row had 125,000. Prada made up 6.2% of all luxury fashion house searches we track, and The Row accounted for 0.42%.
- Prada was ahead of The Row in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Prada’s share of searches among luxury fashion houses worldwide moved from 7.1% to 6.2%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, The Row’s share of searches among luxury fashion houses worldwide held steady at 0.42%, and its estimated monthly branded searches moved from 131K to 125K.

## How did search popularity change for luxury fashion houses worldwide in September 2026?

- Prada’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 5.4% to 6.2% in September 2026.

## Month by month

| Month | Prada estimated searches | Prada Share of Search | Prada rank | The Row estimated searches | The Row Share of Search | The Row rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 7.1% | 5 | 131K | 0.42% | 11 |
| Nov 2025 | 2.2M | 6.8% | 5 | 109K | 0.33% | 11 |
| Dec 2025 | 2.7M | 6.7% | 5 | 118K | 0.29% | 11 |
| Jan 2026 | 2.2M | 5.8% | 5 | 109K | 0.28% | 11 |
| Feb 2026 | 1.8M | 6.3% | 5 | 92.1K | 0.32% | 11 |
| Mar 2026 | 1.8M | 5.7% | 5 | 113K | 0.35% | 11 |
| Apr 2026 | 2.2M | 7.1% | 5 | 109K | 0.34% | 11 |
| May 2026 | 2.2M | 6.5% | 5 | 113K | 0.33% | 11 |
| Jun 2026 | 1.8M | 5.4% | 5 | 109K | 0.32% | 11 |
| Jul 2026 | 1.8M | 5.9% | 5 | 109K | 0.35% | 11 |
| Aug 2026 | 1.8M | 6% | 5 | 109K | 0.36% | 11 |
| Sep 2026 | 1.8M | 6.2% | 5 | 125K | 0.42% | 11 |

## How each brand is measured

Brandwave collects information about searches that people make online using Prada’s and The Row’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Prada**: Measured on the search term “prada”.
- **The Row**: Measured on the search terms “the row bag” and “the row clothing”, summed into one figure.

- [Prada profile](/demand/global-en/brands/prada)
- [The Row profile](/demand/global-en/brands/the-row)
- [All luxury fashion houses worldwide](/demand/global-en/categories/luxury-fashion-houses): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Prada or The Row more popular in search?

In September 2026, Prada had more branded searches than The Row among luxury fashion houses worldwide. Prada had about 1.8 million branded searches, while The Row had 125,000. Prada made up 6.2% of all luxury fashion house searches we track, and The Row accounted for 0.42%.

## Cite this page

Brandwave. "Prada vs The Row: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/prada-vs-the-row

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/prada-vs-the-row. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.