--- title: "PowerStep vs Superfeet: Which is searched more?" description: "Is PowerStep or Superfeet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe insole brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/powerstep-vs-superfeet" publisher: "Brandwave" --- # PowerStep vs Superfeet: Which is searched more? Is PowerStep or Superfeet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe insole brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PowerStep and Superfeet - **Competitive set**: Shoe insole brands - **Market**: Global - **Month measured**: Sep 2026 - **PowerStep Share of Search**: 10.3% - **Superfeet Share of Search**: 23% ## Is PowerStep or Superfeet more popular in search? - In September 2026, Superfeet had more branded searches than PowerStep among shoe insole brands worldwide. Superfeet had about 33,100 branded searches, while PowerStep had 14,800. Superfeet made up 23% of all shoe insole brand searches we track, and PowerStep accounted for 10.3%. - Superfeet was ahead of PowerStep in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PowerStep’s share of searches among shoe insole brands worldwide moved from 12.2% to 10.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Superfeet’s share of searches among shoe insole brands worldwide moved from 22.3% to 23%, and its estimated monthly branded searches held steady at 33.1K. ## Top shoe insole brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both PowerStep and Superfeet showed up in all five answers. PowerStep was listed before Superfeet in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PowerStep | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Superfeet | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Scholl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spenco | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about shoe insole brands - Asked ChatGPT "Which shoe insole brand should I buy?": 1. PowerStep, 2. Superfeet, 3. Scholl - Asked ChatGPT "What are the best shoe insole brands?": 1. PowerStep, 2. Superfeet, 3. Spenco, 4. Scholl - Asked ChatGPT "What's the best shoe insole brand for all day comfort?": 1. PowerStep, 2. Superfeet, 3. Scholl - Searched Google, AI Overview "shoe insoles": 1. Scholl, 2. Superfeet, 3. PowerStep - Searched Google, AI Overview "best insoles": 1. PowerStep, 2. Superfeet, 3. Spenco Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for shoe insole brands worldwide in September 2026? - In September 2026, Superfeet gained share of searches among shoe insole brands worldwide, from 19.7% to 23%. - Estimated monthly branded searches for PowerStep worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | PowerStep estimated searches | PowerStep Share of Search | PowerStep rank | Superfeet estimated searches | Superfeet Share of Search | Superfeet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 12.2% | 3 | 33.1K | 22.3% | 2 | | Nov 2025 | 18.1K | 11.6% | 3 | 40.5K | 26% | 2 | | Dec 2025 | 22.2K | 15.6% | 3 | 40.5K | 28.5% | 2 | | Jan 2026 | 22.2K | 13.9% | 3 | 40.5K | 25.3% | 2 | | Feb 2026 | 18.1K | 13.9% | 3 | 33.1K | 25.3% | 2 | | Mar 2026 | 18.1K | 11.6% | 3 | 40.5K | 26% | 2 | | Apr 2026 | 18.1K | 11.6% | 3 | 40.5K | 26% | 2 | | May 2026 | 18.1K | 10.3% | 3 | 40.5K | 23.1% | 2 | | Jun 2026 | 14.8K | 7.8% | 3 | 33.1K | 17.5% | 2 | | Jul 2026 | 14.8K | 9% | 3 | 33.1K | 20.1% | 2 | | Aug 2026 | 18.1K | 10.8% | 3 | 33.1K | 19.7% | 2 | | Sep 2026 | 14.8K | 10.3% | 3 | 33.1K | 23% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using PowerStep’s and Superfeet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PowerStep**: Measured on the search term “powerstep”. - **Superfeet**: Measured on the search term “superfeet”. - [PowerStep profile](/demand/global-en/brands/powerstep) - [Superfeet profile](/demand/global-en/brands/superfeet) - [All shoe insole brands worldwide](/demand/global-en/categories/shoe-insole-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PowerStep or Superfeet more popular in search? In September 2026, Superfeet had more branded searches than PowerStep among shoe insole brands worldwide. Superfeet had about 33,100 branded searches, while PowerStep had 14,800. Superfeet made up 23% of all shoe insole brand searches we track, and PowerStep accounted for 10.3%. ## Cite this page Brandwave. "PowerStep vs Superfeet: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/powerstep-vs-superfeet This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/powerstep-vs-superfeet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.