--- title: "PowerStep vs Spenco: Which is searched more?" description: "Is PowerStep or Spenco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe insole brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/powerstep-vs-spenco" publisher: "Brandwave" --- # PowerStep vs Spenco: Which is searched more? Is PowerStep or Spenco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe insole brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PowerStep and Spenco - **Competitive set**: Shoe insole brands - **Market**: Global - **Month measured**: Sep 2026 - **PowerStep Share of Search**: 10.3% - **Spenco Share of Search**: 3.8% ## Is PowerStep or Spenco more popular in search? - In September 2026, PowerStep had more branded searches than Spenco among shoe insole brands worldwide. PowerStep had about 14,800 branded searches, while Spenco had 5,400. PowerStep made up 10.3% of all shoe insole brand searches we track, and Spenco accounted for 3.8%. - PowerStep was ahead of Spenco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PowerStep’s share of searches among shoe insole brands worldwide moved from 12.2% to 10.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Spenco’s share of searches among shoe insole brands worldwide moved from 4.5% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top shoe insole brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PowerStep appeared in all five answers. Spenco was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PowerStep was listed before Spenco in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PowerStep | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Superfeet | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Scholl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spenco | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about shoe insole brands - Asked ChatGPT "Which shoe insole brand should I buy?": 1. PowerStep, 2. Superfeet, 3. Scholl - Asked ChatGPT "What are the best shoe insole brands?": 1. PowerStep, 2. Superfeet, 3. Spenco, 4. Scholl - Asked ChatGPT "What's the best shoe insole brand for all day comfort?": 1. PowerStep, 2. Superfeet, 3. Scholl - Searched Google, AI Overview "shoe insoles": 1. Scholl, 2. Superfeet, 3. PowerStep - Searched Google, AI Overview "best insoles": 1. PowerStep, 2. Superfeet, 3. Spenco Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for shoe insole brands worldwide in September 2026? - Estimated monthly branded searches for PowerStep worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. - Estimated monthly branded searches for Spenco worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | PowerStep estimated searches | PowerStep Share of Search | PowerStep rank | Spenco estimated searches | Spenco Share of Search | Spenco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 12.2% | 3 | 6.6K | 4.5% | 4 | | Nov 2025 | 18.1K | 11.6% | 3 | 6.6K | 4.2% | 4 | | Dec 2025 | 22.2K | 15.6% | 3 | 5.4K | 3.8% | 4 | | Jan 2026 | 22.2K | 13.9% | 3 | 6.6K | 4.1% | 4 | | Feb 2026 | 18.1K | 13.9% | 3 | 5.4K | 4.1% | 4 | | Mar 2026 | 18.1K | 11.6% | 3 | 6.6K | 4.2% | 4 | | Apr 2026 | 18.1K | 11.6% | 3 | 6.6K | 4.2% | 4 | | May 2026 | 18.1K | 10.3% | 3 | 6.6K | 3.8% | 4 | | Jun 2026 | 14.8K | 7.8% | 3 | 6.6K | 3.5% | 4 | | Jul 2026 | 14.8K | 9% | 3 | 6.6K | 4% | 4 | | Aug 2026 | 18.1K | 10.8% | 3 | 6.6K | 3.9% | 4 | | Sep 2026 | 14.8K | 10.3% | 3 | 5.4K | 3.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using PowerStep’s and Spenco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PowerStep**: Measured on the search term “powerstep”. - **Spenco**: Measured on the search term “spenco”. - [PowerStep profile](/demand/global-en/brands/powerstep) - [Spenco profile](/demand/global-en/brands/spenco) - [All shoe insole brands worldwide](/demand/global-en/categories/shoe-insole-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PowerStep or Spenco more popular in search? In September 2026, PowerStep had more branded searches than Spenco among shoe insole brands worldwide. PowerStep had about 14,800 branded searches, while Spenco had 5,400. PowerStep made up 10.3% of all shoe insole brand searches we track, and Spenco accounted for 3.8%. ## Cite this page Brandwave. "PowerStep vs Spenco: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/powerstep-vs-spenco This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/powerstep-vs-spenco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.