--- title: "PowerStep vs Scholl: Which is searched more?" description: "Is PowerStep or Scholl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe insole brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/powerstep-vs-scholl" publisher: "Brandwave" --- # PowerStep vs Scholl: Which is searched more? Is PowerStep or Scholl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe insole brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PowerStep and Scholl - **Competitive set**: Shoe insole brands - **Market**: Global - **Month measured**: Sep 2026 - **PowerStep Share of Search**: 10.3% - **Scholl Share of Search**: 62.9% ## Is PowerStep or Scholl more popular in search? - In September 2026, Scholl had more branded searches than PowerStep among shoe insole brands worldwide. Scholl had about 90,500 branded searches, while PowerStep had 14,800. Scholl made up 62.9% of all shoe insole brand searches we track, and PowerStep accounted for 10.3%. - Scholl was ahead of PowerStep in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PowerStep’s share of searches among shoe insole brands worldwide moved from 12.2% to 10.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Scholl’s share of searches among shoe insole brands worldwide moved from 61% to 62.9%, and its estimated monthly branded searches held steady at 90.5K. ## Top shoe insole brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PowerStep appeared in all five answers. Scholl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PowerStep was listed before Scholl in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PowerStep | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Superfeet | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Scholl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spenco | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about shoe insole brands - Asked ChatGPT "Which shoe insole brand should I buy?": 1. PowerStep, 2. Superfeet, 3. Scholl - Asked ChatGPT "What are the best shoe insole brands?": 1. PowerStep, 2. Superfeet, 3. Spenco, 4. Scholl - Asked ChatGPT "What's the best shoe insole brand for all day comfort?": 1. PowerStep, 2. Superfeet, 3. Scholl - Searched Google, AI Overview "shoe insoles": 1. Scholl, 2. Superfeet, 3. PowerStep - Searched Google, AI Overview "best insoles": 1. PowerStep, 2. Superfeet, 3. Spenco Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for shoe insole brands worldwide in September 2026? - In September 2026, Scholl lost share of searches among shoe insole brands worldwide, from 65.6% to 62.9%. - Estimated monthly branded searches for PowerStep worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | PowerStep estimated searches | PowerStep Share of Search | PowerStep rank | Scholl estimated searches | Scholl Share of Search | Scholl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 12.2% | 3 | 90.5K | 61% | 1 | | Nov 2025 | 18.1K | 11.6% | 3 | 90.5K | 58.1% | 1 | | Dec 2025 | 22.2K | 15.6% | 3 | 74K | 52.1% | 1 | | Jan 2026 | 22.2K | 13.9% | 3 | 90.5K | 56.6% | 1 | | Feb 2026 | 18.1K | 13.9% | 3 | 74K | 56.7% | 1 | | Mar 2026 | 18.1K | 11.6% | 3 | 90.5K | 58.1% | 1 | | Apr 2026 | 18.1K | 11.6% | 3 | 90.5K | 58.1% | 1 | | May 2026 | 18.1K | 10.3% | 3 | 110K | 62.8% | 1 | | Jun 2026 | 14.8K | 7.8% | 3 | 135K | 71.2% | 1 | | Jul 2026 | 14.8K | 9% | 3 | 110K | 66.9% | 1 | | Aug 2026 | 18.1K | 10.8% | 3 | 110K | 65.6% | 1 | | Sep 2026 | 14.8K | 10.3% | 3 | 90.5K | 62.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using PowerStep’s and Scholl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PowerStep**: Measured on the search term “powerstep”. - **Scholl**: Measured on the search term “scholl”. - [PowerStep profile](/demand/global-en/brands/powerstep) - [Scholl profile](/demand/global-en/brands/scholl) - [All shoe insole brands worldwide](/demand/global-en/categories/shoe-insole-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PowerStep or Scholl more popular in search? In September 2026, Scholl had more branded searches than PowerStep among shoe insole brands worldwide. Scholl had about 90,500 branded searches, while PowerStep had 14,800. Scholl made up 62.9% of all shoe insole brand searches we track, and PowerStep accounted for 10.3%. ## Cite this page Brandwave. "PowerStep vs Scholl: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/powerstep-vs-scholl This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/powerstep-vs-scholl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.