--- title: "PowerA vs Turtle Beach: Which is searched more?" description: "Is PowerA or Turtle Beach more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Game controller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/powera-vs-turtle-beach" publisher: "Brandwave" --- # PowerA vs Turtle Beach: Which is searched more? Is PowerA or Turtle Beach more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Game controller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PowerA and Turtle Beach - **Competitive set**: Game controller brands - **Market**: Global - **Month measured**: Sep 2026 - **PowerA Share of Search**: 0.85% - **Turtle Beach Share of Search**: 0.34% ## Is PowerA or Turtle Beach more popular in search? - In September 2026, PowerA had more branded searches than Turtle Beach among game controller brands worldwide. PowerA had about 30,300 branded searches, while Turtle Beach had 12,100. PowerA made up 0.85% of all game controller brand searches we track, and Turtle Beach accounted for 0.34%. - PowerA was ahead of Turtle Beach in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PowerA’s share of searches among game controller brands worldwide moved from 1.1% to 0.85%, and its estimated monthly branded searches moved from 37K to 30.3K. - Across the 12 months ending September 2026, Turtle Beach’s share of searches among game controller brands worldwide moved from 0.3% to 0.34%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## Top game controller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Turtle Beach was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PowerA did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Xbox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 8BitDo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | GameSir | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | PlayStation | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Razer | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SCUF | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Backbone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PowerA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GuliKit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Turtle Beach | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Nacon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about game controller brands - Asked ChatGPT "What's the best controller for PC gaming?": 1. Xbox, 2. 8BitDo, 3. PlayStation, 4. Razer - Asked ChatGPT "Which game controller should I buy?": 1. Xbox, 2. PlayStation, 3. GameSir - Asked ChatGPT "What are the best third-party controllers?": 1. Xbox, 2. PlayStation, 3. GameSir, 4. 8BitDo, 5. Razer, 6. Turtle Beach - Searched Google, AI Overview "game controller": 1. 8BitDo, 2. GameSir, 3. PlayStation, 4. Xbox - Searched Google, AI Overview "best pc controller": 1. GameSir, 2. 8BitDo, 3. Razer, 4. Xbox Not named in any answer: SCUF, Backbone, PowerA, GuliKit, Nacon and HORI. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for game controller brands worldwide in September 2026? - Estimated monthly branded searches for Turtle Beach worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. - Estimated monthly branded searches for PowerA worldwide fell 18.1% over 12 measured months, from 37K to 30.3K in September 2026. ## Month by month | Month | PowerA estimated searches | PowerA Share of Search | PowerA rank | Turtle Beach estimated searches | Turtle Beach Share of Search | Turtle Beach rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 37K | 1.1% | 7 | 9.9K | 0.3% | 10 | | Nov 2025 | 37K | 0.81% | 7 | 12.1K | 0.27% | 10 | | Dec 2025 | 39.2K | 0.75% | 7 | 14.8K | 0.28% | 10 | | Jan 2026 | 37K | 0.96% | 7 | 9.9K | 0.26% | 10 | | Feb 2026 | 30.3K | 1% | 7 | 8.1K | 0.28% | 10 | | Mar 2026 | 32.1K | 1% | 7 | 8.1K | 0.25% | 10 | | Apr 2026 | 26.2K | 0.95% | 7 | 8.1K | 0.29% | 10 | | May 2026 | 26.2K | 0.83% | 7 | 8.1K | 0.26% | 10 | | Jun 2026 | 30.3K | 0.89% | 7 | 9.9K | 0.29% | 10 | | Jul 2026 | 30.3K | 0.91% | 7 | 9.9K | 0.3% | 10 | | Aug 2026 | 30.3K | 0.89% | 7 | 12.1K | 0.36% | 10 | | Sep 2026 | 30.3K | 0.85% | 7 | 12.1K | 0.34% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using PowerA’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PowerA**: Measured on the search terms “powera” and “powera controller”, summed into one figure. - **Turtle Beach**: Measured on the search term “turtle beach controller”. - [PowerA profile](/demand/global-en/brands/powera) - [Turtle Beach profile](/demand/global-en/brands/turtle-beach) - [All game controller brands worldwide](/demand/global-en/categories/game-controller-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PowerA or Turtle Beach more popular in search? In September 2026, PowerA had more branded searches than Turtle Beach among game controller brands worldwide. PowerA had about 30,300 branded searches, while Turtle Beach had 12,100. PowerA made up 0.85% of all game controller brand searches we track, and Turtle Beach accounted for 0.34%. ## Cite this page Brandwave. "PowerA vs Turtle Beach: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/powera-vs-turtle-beach This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/powera-vs-turtle-beach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.