--- title: "Power BI vs ThoughtSpot: Which is searched more?" description: "Is Power BI or ThoughtSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/power-bi-vs-thoughtspot" publisher: "Brandwave" --- # Power BI vs ThoughtSpot: Which is searched more? Is Power BI or ThoughtSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Power BI and ThoughtSpot - **Competitive set**: Business intelligence platforms - **Market**: Global - **Month measured**: Sep 2026 - **Power BI Share of Search**: 36.1% - **ThoughtSpot Share of Search**: 0.36% ## Is Power BI or ThoughtSpot more popular in search? - In September 2026, Power BI had more branded searches than ThoughtSpot among business intelligence platforms worldwide. Power BI had about 2.2 million branded searches, while ThoughtSpot had 22,200. Power BI made up 36.1% of all business intelligence platform searches we track, and ThoughtSpot accounted for 0.36%. - Power BI was ahead of ThoughtSpot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Power BI’s share of searches among business intelligence platforms worldwide moved from 36.5% to 36.1%, and its estimated monthly branded searches moved from 2.7M to 2.2M. - Across the 12 months ending September 2026, ThoughtSpot’s share of searches among business intelligence platforms worldwide held steady at 0.36%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top business intelligence platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Power BI appeared in all five answers. ThoughtSpot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Power BI was listed before ThoughtSpot in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Power BI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Power BI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tableau | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Looker | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Qlik | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | ThoughtSpot | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Metabase | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Sigma Computing | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Domo | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Sisense | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | GoodData | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mode Analytics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business intelligence platforms - Asked ChatGPT "Which business intelligence platform should I use?": 1. Microsoft Power BI, 2. Power BI, 3. Tableau, 4. Looker, 5. Metabase, 6. Sigma Computing - Asked ChatGPT "What are the best business intelligence platforms?": 1. Microsoft Power BI, 2. Power BI, 3. Tableau, 4. Looker, 5. Qlik, 6. ThoughtSpot, 7. Metabase - Asked ChatGPT "What's the best business intelligence platform for a data team?": 1. Microsoft Power BI, 2. Power BI, 3. Looker, 4. Tableau, 5. Sigma Computing - Searched Google, AI Overview "business intelligence platform": 1. Microsoft Power BI, 2. Power BI, 3. Tableau, 4. Looker, 5. Qlik, 6. ThoughtSpot, 7. Domo - Searched Google, AI Overview "business analytics tools": 1. Microsoft Power BI, 2. Power BI, 3. Tableau, 4. Looker, 5. Qlik, 6. Sisense, 7. Domo Not named in any answer: GoodData and Mode Analytics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for business intelligence platforms worldwide in September 2026? - In September 2026, Power BI gained share of searches among business intelligence platforms worldwide, from 35.1% to 36.1%. - Estimated monthly branded searches for ThoughtSpot worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Power BI estimated searches | Power BI Share of Search | Power BI rank | ThoughtSpot estimated searches | ThoughtSpot Share of Search | ThoughtSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 36.5% | 2 | 27.1K | 0.36% | 8 | | Nov 2025 | 2.7M | 37.8% | 2 | 22.2K | 0.31% | 8 | | Dec 2025 | 2.2M | 36.7% | 2 | 22.2K | 0.36% | 8 | | Jan 2026 | 2.7M | 37.4% | 2 | 27.1K | 0.37% | 8 | | Feb 2026 | 2.7M | 37.9% | 2 | 27.1K | 0.38% | 8 | | Mar 2026 | 2.7M | 37.1% | 2 | 27.1K | 0.37% | 8 | | Apr 2026 | 2.7M | 37.3% | 2 | 22.2K | 0.3% | 8 | | May 2026 | 2.7M | 37.7% | 2 | 18.1K | 0.25% | 8 | | Jun 2026 | 2.2M | 35.5% | 2 | 22.2K | 0.35% | 8 | | Jul 2026 | 2.2M | 35.6% | 2 | 18.1K | 0.29% | 8 | | Aug 2026 | 2.2M | 35.1% | 2 | 18.1K | 0.28% | 8 | | Sep 2026 | 2.2M | 36.1% | 2 | 22.2K | 0.36% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Power BI’s and ThoughtSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Power BI**: Measured on the search term “power bi”. - **ThoughtSpot**: Measured on the search term “thoughtspot”. - [Power BI profile](/demand/global-en/brands/power-bi) - [ThoughtSpot profile](/demand/global-en/brands/thoughtspot) - [All business intelligence platforms worldwide](/demand/global-en/categories/business-intelligence-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Power BI or ThoughtSpot more popular in search? In September 2026, Power BI had more branded searches than ThoughtSpot among business intelligence platforms worldwide. Power BI had about 2.2 million branded searches, while ThoughtSpot had 22,200. Power BI made up 36.1% of all business intelligence platform searches we track, and ThoughtSpot accounted for 0.36%. ## Cite this page Brandwave. "Power BI vs ThoughtSpot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/power-bi-vs-thoughtspot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/power-bi-vs-thoughtspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.