---
title: "Power Automate vs Zapier: Which is searched more?"
description: "Which is more popular in search, Power Automate or Zapier? Compare estimated monthly branded-search demand and Share of Search inside the Workflow automation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/power-automate-vs-zapier"
publisher: "Brandwave"
---

# Power Automate vs Zapier: Which is searched more?

Which is more popular in search, Power Automate or Zapier? Compare estimated monthly branded-search demand and Share of Search inside the Workflow automation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Power Automate and Zapier
- **Competitive set**: Workflow automation tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Power Automate Share of Search**: 26.9%
- **Zapier Share of Search**: 21.4%

## Which is more popular in search, Power Automate or Zapier?

- In September 2026, Power Automate had more branded searches than Zapier among workflow automation tools worldwide. Power Automate was estimated to have 691K branded searches compared to Zapier’s 550K, and held a 26.9% Share of Search versus Zapier’s 21.4%.
- The lead changed hands 3 times in the 12 months ending September 2026: Power Automate took it in February 2026, Zapier took it in March 2026, Power Automate took it in April 2026.
- Across the 12 months ending September 2026, Power Automate’s estimated Share of Search among workflow automation tools worldwide moved from 15.7% to 26.9%, and its estimated monthly branded searches held steady at 691K.
- Across the 12 months ending September 2026, Zapier’s estimated Share of Search among workflow automation tools worldwide moved from 18.7% to 21.4%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for workflow automation tools worldwide in September 2026?

- Zapier’s estimated Share of Search among workflow automation tools worldwide has gained ground for 3 months in a row, from 19.1% to 21.4% in September 2026.

## Month by month

| Month | Power Automate estimated searches | Power Automate Share of Search | Power Automate rank | Zapier estimated searches | Zapier Share of Search | Zapier rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 691K | 15.7% | 3 | 823K | 18.7% | 2 |
| Nov 2025 | 568K | 15.7% | 3 | 673K | 18.6% | 2 |
| Dec 2025 | 468K | 15.7% | 3 | 550K | 18.5% | 2 |
| Jan 2026 | 568K | 15.7% | 3 | 673K | 18.6% | 2 |
| Feb 2026 | 691K | 20.8% | 2 | 673K | 20.2% | 3 |
| Mar 2026 | 695K | 17.8% | 3 | 823K | 21.1% | 2 |
| Apr 2026 | 695K | 20.8% | 2 | 673K | 20.2% | 3 |
| May 2026 | 691K | 20.7% | 2 | 673K | 20.2% | 3 |
| Jun 2026 | 695K | 24.1% | 2 | 550K | 19.1% | 3 |
| Jul 2026 | 691K | 24.1% | 2 | 550K | 19.2% | 3 |
| Aug 2026 | 688K | 26.6% | 2 | 550K | 21.3% | 3 |
| Sep 2026 | 691K | 26.9% | 2 | 550K | 21.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Power Automate’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Power Automate**: Measured on the search terms “power automate” and “powerautomate”, summed into one figure.
- **Zapier**: Measured on the search term “zapier”.

- [Power Automate profile](/demand/global-en/brands/power-automate)
- [Zapier profile](/demand/global-en/brands/zapier)
- [All workflow automation tools worldwide](/demand/global-en/categories/workflow-automation-tools): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Power Automate or Zapier?

In September 2026, Power Automate had more branded searches than Zapier among workflow automation tools worldwide. Power Automate was estimated to have 691K branded searches compared to Zapier’s 550K, and held a 26.9% Share of Search versus Zapier’s 21.4%.

## Cite this page

Brandwave. "Power Automate vs Zapier: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/power-automate-vs-zapier

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/power-automate-vs-zapier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.