---
title: "Portwest vs Purple: Which is searched more?"
description: "Which is more popular in search, Portwest or Purple? Compare estimated monthly branded-search demand and Share of Search inside the Lab Coat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/portwest-vs-purple-mattress"
publisher: "Brandwave"
---

# Portwest vs Purple: Which is searched more?

Which is more popular in search, Portwest or Purple? Compare estimated monthly branded-search demand and Share of Search inside the Lab Coat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Portwest and Purple
- **Competitive set**: Lab Coat brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Portwest Share of Search**: <0.01%
- **Purple Share of Search**: 3.5%

## Which is more popular in search, Portwest or Purple?

- In September 2026, Purple had more branded searches than Portwest among lab Coat brands worldwide. Purple was estimated to have 269K branded searches compared to Portwest’s 70, and held a 3.5% Share of Search versus Portwest’s <0.01%.
- Purple was ahead of Portwest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Portwest’s estimated Share of Search among lab Coat brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 70.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among lab Coat brands worldwide held steady at 3.5%, and its estimated monthly branded searches moved from 268K to 269K.

## How did search popularity change for lab Coat brands worldwide in September 2026?

- In September 2026, Purple lost estimated Share of Search among lab Coat brands worldwide, from 4.3% to 3.5%.

## Month by month

| Month | Portwest estimated searches | Portwest Share of Search | Portwest rank | Purple estimated searches | Purple Share of Search | Purple rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | <0.01% | 6 | 268K | 3.5% | 3 |
| Nov 2025 | 70 | <0.01% | 6 | 396K | 4.4% | 3 |
| Dec 2025 | 40 | <0.01% | 6 | 269K | 3.5% | 3 |
| Jan 2026 | 50 | <0.01% | 6 | 273K | 3.5% | 3 |
| Feb 2026 | 50 | <0.01% | 6 | 324K | 4.9% | 3 |
| Mar 2026 | 90 | <0.01% | 6 | 396K | 5% | 3 |
| Apr 2026 | 70 | <0.01% | 6 | 324K | 4.2% | 3 |
| May 2026 | 90 | <0.01% | 6 | 392K | 4.4% | 3 |
| Jun 2026 | 90 | <0.01% | 6 | 269K | 3.6% | 3 |
| Jul 2026 | 90 | <0.01% | 6 | 270K | 4.3% | 3 |
| Aug 2026 | 110 | <0.01% | 6 | 325K | 4.3% | 3 |
| Sep 2026 | 70 | <0.01% | 6 | 269K | 3.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Portwest’s and Purple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Portwest**: Measured on the search term “portwest nz”.
- **Purple**: Measured on the search terms “bed purple”, “mattress purple”, “purple harmony”, “purple rejuvenate”, “purple restore”, “purple restore plus” and “purple restore premier”, summed into one figure.

- [Portwest profile](/demand/global-en/brands/portwest)
- [Purple profile](/demand/global-en/brands/purple-mattress)
- [All lab Coat brands worldwide](/demand/global-en/categories/lab-coat-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Portwest or Purple?

In September 2026, Purple had more branded searches than Portwest among lab Coat brands worldwide. Purple was estimated to have 269K branded searches compared to Portwest’s 70, and held a 3.5% Share of Search versus Portwest’s <0.01%.

## Cite this page

Brandwave. "Portwest vs Purple: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/portwest-vs-purple-mattress

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/portwest-vs-purple-mattress. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.