---
title: "Portmeirion vs Villeroy & Boch: Which is more popular by branded search?"
description: "Which is more popular in search, Portmeirion or Villeroy & Boch? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/portmeirion-vs-villeroy-and-boch"
publisher: "Brandwave"
---

# Portmeirion vs Villeroy & Boch: Which is more popular by branded search?

Which is more popular in search, Portmeirion or Villeroy & Boch? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Portmeirion and Villeroy & Boch
- **Competitive set**: Dinnerware brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Portmeirion Share of Search**: 47.5%
- **Villeroy & Boch Share of Search**: 21.3%

## Which is more popular in search, Portmeirion or Villeroy & Boch?

- In August 2026, Portmeirion had more branded searches than Villeroy & Boch among dinnerware brands worldwide. Portmeirion was estimated to have 301K branded searches compared to Villeroy & Boch’s 135K, and held a 47.5% Share of Search versus Villeroy & Boch’s 21.3%.
- The lead changed hands once in the 11 months ending August 2026: Portmeirion took it in April 2026.
- Across the 11 months ending August 2026, Portmeirion’s estimated Share of Search among dinnerware brands worldwide moved from 27.9% to 47.5%, and its estimated monthly branded searches moved from 135K to 301K.
- Across the 11 months ending August 2026, Villeroy & Boch’s estimated Share of Search among dinnerware brands worldwide moved from 34.1% to 21.3%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for dinnerware brands worldwide in August 2026?

- In August 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 49.8% to 47.5%.
- In August 2026, Villeroy & Boch lost estimated Share of Search among dinnerware brands worldwide, from 22.3% to 21.3%.

## Month by month

| Month | Portmeirion estimated searches | Portmeirion Share of Search | Portmeirion rank | Villeroy & Boch estimated searches | Villeroy & Boch Share of Search | Villeroy & Boch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 27.9% | 2 | 165K | 34.1% | 1 |
| Nov 2025 | 90.5K | 15.7% | 3 | 246K | 42.6% | 1 |
| Dec 2025 | 110K | 16.8% | 2 | 301K | 45.9% | 1 |
| Jan 2026 | 110K | 20.8% | 2 | 201K | 38.1% | 1 |
| Feb 2026 | 135K | 31.3% | 1 | 135K | 31.3% | 2 |
| Mar 2026 | 165K | 28.6% | 1 | 165K | 28.6% | 2 |
| Apr 2026 | 201K | 33.1% | 1 | 135K | 22.2% | 3 |
| May 2026 | 246K | 41% | 1 | 135K | 22.5% | 2 |
| Jun 2026 | 246K | 41.4% | 1 | 110K | 18.5% | 3 |
| Jul 2026 | 301K | 49.8% | 1 | 135K | 22.3% | 2 |
| Aug 2026 | 301K | 47.5% | 1 | 135K | 21.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Portmeirion’s and Villeroy & Boch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Portmeirion**: Measured on the search term “portmeirion”.
- **Villeroy & Boch**: Measured on the search term “villeroy & boch”.

- [Portmeirion profile](/demand/global-en/brands/portmeirion)
- [Villeroy & Boch profile](/demand/global-en/brands/villeroy-and-boch)
- [All dinnerware brands worldwide](/demand/global-en/categories/dinnerware-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Portmeirion or Villeroy & Boch?

In August 2026, Portmeirion had more branded searches than Villeroy & Boch among dinnerware brands worldwide. Portmeirion was estimated to have 301K branded searches compared to Villeroy & Boch’s 135K, and held a 47.5% Share of Search versus Villeroy & Boch’s 21.3%.

## Cite this page

Brandwave. "Portmeirion vs Villeroy & Boch: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/portmeirion-vs-villeroy-and-boch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/portmeirion-vs-villeroy-and-boch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.