--- title: "Popchips vs Siete Foods: Which is more popular by branded search?" description: "Which is more popular in search, Popchips or Siete Foods? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/popchips-vs-siete-foods" publisher: "Brandwave" --- # Popchips vs Siete Foods: Which is more popular by branded search? Which is more popular in search, Popchips or Siete Foods? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Popchips and Siete Foods - **Competitive set**: Challenger savory snack brands - **Market**: Global - **Month measured**: Aug 2026 - **Popchips Share of Search**: 21.7% - **Siete Foods Share of Search**: 25.4% ## Which is more popular in search, Popchips or Siete Foods? - In August 2026, Siete Foods had more branded searches than Popchips among challenger savory snack brands worldwide. Siete Foods was estimated to have 90.4K branded searches compared to Popchips’ 77.4K, and held a 25.4% Share of Search versus Popchips’ 21.7%. - Siete Foods was ahead of Popchips in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Popchips’ estimated Share of Search among challenger savory snack brands worldwide moved from 23.4% to 21.7%, and its estimated monthly branded searches moved from 68K to 77.4K. - Across the 11 months ending August 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands worldwide moved from 29% to 25.4%, and its estimated monthly branded searches moved from 84.4K to 90.4K. ## How did search popularity change for challenger savory snack brands worldwide in August 2026? - In August 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands worldwide, at 21.7%. - In August 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands worldwide, from 26.7% to 25.4%. ## Month by month | Month | Popchips estimated searches | Popchips Share of Search | Popchips rank | Siete Foods estimated searches | Siete Foods Share of Search | Siete Foods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 68K | 23.4% | 3 | 84.4K | 29% | 1 | | Nov 2025 | 55.6K | 22.7% | 3 | 67.8K | 27.7% | 2 | | Dec 2025 | 55.6K | 24% | 3 | 70K | 30.2% | 1 | | Jan 2026 | 72.3K | 20.1% | 3 | 111K | 30.9% | 1 | | Feb 2026 | 63.4K | 19.8% | 3 | 102K | 31.9% | 1 | | Mar 2026 | 63.6K | 18.9% | 3 | 110K | 32.7% | 1 | | Apr 2026 | 63.5K | 19.3% | 3 | 108K | 32.9% | 1 | | May 2026 | 63.8K | 18.8% | 3 | 109K | 32.1% | 1 | | Jun 2026 | 64.5K | 18.6% | 4 | 87.7K | 25.3% | 2 | | Jul 2026 | 63.5K | 18.7% | 4 | 90.4K | 26.7% | 1 | | Aug 2026 | 77.4K | 21.7% | 3 | 90.4K | 25.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Popchips’ and Siete Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Popchips**: Measured on the search terms “pop chips”, “popchips”, “popchips potato chips” and “popchips snacks”, summed into one figure. - **Siete Foods**: Measured on the search terms “siete chips”, “siete cookies”, “siete foods”, “siete tortilla chips” and “siete tortillas”, summed into one figure. - [Popchips profile](/demand/global-en/brands/popchips) - [Siete Foods profile](/demand/global-en/brands/siete-foods) - [All challenger savory snack brands worldwide](/demand/global-en/categories/savory-snack-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Popchips or Siete Foods? In August 2026, Siete Foods had more branded searches than Popchips among challenger savory snack brands worldwide. Siete Foods was estimated to have 90.4K branded searches compared to Popchips’ 77.4K, and held a 25.4% Share of Search versus Popchips’ 21.7%. ## Cite this page Brandwave. "Popchips vs Siete Foods: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/popchips-vs-siete-foods This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/popchips-vs-siete-foods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.