--- title: "Poool vs Zephr: Which is more popular by branded search?" description: "Which is more popular in search, Poool or Zephr? Compare estimated monthly branded-search demand and Share of Search inside the Digital publishing paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/poool-vs-zephr" publisher: "Brandwave" --- # Poool vs Zephr: Which is more popular by branded search? Which is more popular in search, Poool or Zephr? Compare estimated monthly branded-search demand and Share of Search inside the Digital publishing paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Poool and Zephr - **Competitive set**: Digital publishing paywall platforms - **Market**: Global - **Month measured**: Aug 2026 - **Poool Share of Search**: 47.7% - **Zephr Share of Search**: 36.9% ## Which is more popular in search, Poool or Zephr? - In August 2026, Poool had more branded searches than Zephr among digital publishing paywall platforms worldwide. Poool was estimated to have 6.7K branded searches compared to Zephr’s 5.2K, and held a 47.7% Share of Search versus Zephr’s 36.9%. - The lead changed hands 2 times in the 11 months ending August 2026: Zephr took it in November 2025, Poool took it in December 2025. - Across the 11 months ending August 2026, Poool’s estimated Share of Search among digital publishing paywall platforms worldwide moved from 39.6% to 47.7%, and its estimated monthly branded searches moved from 5.5K to 6.7K. - Across the 11 months ending August 2026, Zephr’s estimated Share of Search among digital publishing paywall platforms worldwide moved from 38.4% to 36.9%, and its estimated monthly branded searches moved from 5.3K to 5.2K. ## How did search popularity change for digital publishing paywall platforms worldwide in August 2026? - In August 2026, Zephr gained estimated Share of Search among digital publishing paywall platforms worldwide, from 32.7% to 36.9%. - In August 2026, Poool lost estimated Share of Search among digital publishing paywall platforms worldwide, from 52.9% to 47.7%. ## Month by month | Month | Poool estimated searches | Poool Share of Search | Poool rank | Zephr estimated searches | Zephr Share of Search | Zephr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.5K | 39.6% | 1 | 5.3K | 38.4% | 2 | | Nov 2025 | 5.5K | 37.7% | 2 | 6.3K | 43.6% | 1 | | Dec 2025 | 5.5K | 41.6% | 1 | 5.2K | 39.1% | 2 | | Jan 2026 | 6.7K | 43.8% | 1 | 6.2K | 40.2% | 2 | | Feb 2026 | 5.5K | 41.9% | 1 | 5.3K | 40.4% | 2 | | Mar 2026 | 6.7K | 43.3% | 1 | 6K | 39% | 2 | | Apr 2026 | 6.7K | 47.7% | 1 | 5K | 35.8% | 2 | | May 2026 | 8.2K | 51.6% | 1 | 5K | 31.8% | 2 | | Jun 2026 | 8.2K | 45.8% | 1 | 7.4K | 41.3% | 2 | | Jul 2026 | 8.2K | 52.9% | 1 | 5.1K | 32.7% | 2 | | Aug 2026 | 6.7K | 47.7% | 1 | 5.2K | 36.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Poool’s and Zephr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Poool**: Measured on the search terms “poool”, “poool app”, “poool fr”, “poool paywall” and “poool software”, summed into one figure. - **Zephr**: Measured on the search terms “zephr”, “zephr app”, “zephr paywall” and “zephr software”, summed into one figure. - [Poool profile](/demand/global-en/brands/poool) - [Zephr profile](/demand/global-en/brands/zephr) - [All digital publishing paywall platforms worldwide](/demand/global-en/categories/digital-publishing-paywall-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Poool or Zephr? In August 2026, Poool had more branded searches than Zephr among digital publishing paywall platforms worldwide. Poool was estimated to have 6.7K branded searches compared to Zephr’s 5.2K, and held a 47.7% Share of Search versus Zephr’s 36.9%. ## Cite this page Brandwave. "Poool vs Zephr: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/poool-vs-zephr This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/poool-vs-zephr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.