--- title: "Podtrac vs Spotify Ad Analytics: Which is more popular by branded search?" description: "Which is more popular in search, Podtrac or Spotify Ad Analytics? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and audio measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/podtrac-vs-spotify-ad-analytics" publisher: "Brandwave" --- # Podtrac vs Spotify Ad Analytics: Which is more popular by branded search? Which is more popular in search, Podtrac or Spotify Ad Analytics? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and audio measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Podtrac and Spotify Ad Analytics - **Competitive set**: Podcast and audio measurement platforms - **Market**: Global - **Month measured**: Aug 2026 - **Podtrac Share of Search**: 24.4% - **Spotify Ad Analytics Share of Search**: 4.1% ## Which is more popular in search, Podtrac or Spotify Ad Analytics? - In August 2026, Podtrac had more branded searches than Spotify Ad Analytics among podcast and audio measurement platforms worldwide. Podtrac was estimated to have 1.1K branded searches compared to Spotify Ad Analytics’ 180, and held a 24.4% Share of Search versus Spotify Ad Analytics’ 4.1%. - Podtrac was ahead of Spotify Ad Analytics in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Podtrac’s estimated Share of Search among podcast and audio measurement platforms worldwide moved from 29.8% to 24.4%, and its estimated monthly branded searches moved from 1.7K to 1.1K. - Across the 11 months ending August 2026, Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 220 to 180. ## How did search popularity change for podcast and audio measurement platforms worldwide in August 2026? - In August 2026, Podtrac lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 25.7% to 24.4%. - Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026. ## Month by month | Month | Podtrac estimated searches | Podtrac Share of Search | Podtrac rank | Spotify Ad Analytics estimated searches | Spotify Ad Analytics Share of Search | Spotify Ad Analytics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 29.8% | 2 | 220 | 3.9% | 4 | | Nov 2025 | 1.7K | 17.6% | 2 | 220 | 2.3% | 4 | | Dec 2025 | 1.4K | 26.9% | 2 | 180 | 3.5% | 4 | | Jan 2026 | 1.4K | 22.8% | 2 | 270 | 4.4% | 4 | | Feb 2026 | 1.4K | 25% | 2 | 270 | 4.8% | 4 | | Mar 2026 | 1.7K | 25.8% | 2 | 220 | 3.3% | 4 | | Apr 2026 | 1.4K | 25.3% | 2 | 220 | 4% | 4 | | May 2026 | 1.4K | 25.7% | 2 | 150 | 2.8% | 4 | | Jun 2026 | 940 | 18.9% | 2 | 150 | 3% | 4 | | Jul 2026 | 1.2K | 25.7% | 2 | 180 | 3.8% | 4 | | Aug 2026 | 1.1K | 24.4% | 2 | 180 | 4.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Podtrac’s and Spotify Ad Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Podtrac**: Measured on the search terms “podtrac”, “podtrac pricing” and “podtrac rankings”, summed into one figure. - **Spotify Ad Analytics**: Measured on the search terms “ad analytics spotify” and “spotify ad analytics”, summed into one figure. - [Podtrac profile](/demand/global-en/brands/podtrac) - [Spotify Ad Analytics profile](/demand/global-en/brands/spotify-ad-analytics) - [All podcast and audio measurement platforms worldwide](/demand/global-en/categories/podcast-audio-measurement-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Podtrac or Spotify Ad Analytics? In August 2026, Podtrac had more branded searches than Spotify Ad Analytics among podcast and audio measurement platforms worldwide. Podtrac was estimated to have 1.1K branded searches compared to Spotify Ad Analytics’ 180, and held a 24.4% Share of Search versus Spotify Ad Analytics’ 4.1%. ## Cite this page Brandwave. "Podtrac vs Spotify Ad Analytics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/podtrac-vs-spotify-ad-analytics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/podtrac-vs-spotify-ad-analytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.