--- title: "Podbean vs Spotify Ads Manager: Which is searched more?" description: "Is Podbean or Spotify Ads Manager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/podbean-vs-spotify-ads-manager" publisher: "Brandwave" --- # Podbean vs Spotify Ads Manager: Which is searched more? Is Podbean or Spotify Ads Manager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Podbean and Spotify Ads Manager - **Competitive set**: Podcast advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Podbean Share of Search**: 20.8% - **Spotify Ads Manager Share of Search**: 3.4% ## Is Podbean or Spotify Ads Manager more popular in search? - In September 2026, Podbean had more branded searches than Spotify Ads Manager among podcast advertising platforms worldwide. Podbean had about 33,300 branded searches, while Spotify Ads Manager had 5,400. Podbean made up 20.8% of all podcast advertising platform searches we track, and Spotify Ads Manager accounted for 3.4%. - Podbean was ahead of Spotify Ads Manager in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Podbean’s share of searches among podcast advertising platforms worldwide moved from 24.5% to 20.8%, and its estimated monthly branded searches moved from 50.4K to 33.3K. - Across the 12 months ending September 2026, Spotify Ads Manager’s share of searches among podcast advertising platforms worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top podcast advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spotify Ads Manager was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Podbean was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Spotify Ads Manager was listed before Podbean in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Acast | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Spotify Ads Manager | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Libsyn Ads | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Gumball | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Spotify Ad Studio | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Podbean | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Megaphone | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | RedCircle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about podcast advertising platforms - Asked ChatGPT "Which podcast advertising platform should I use?": 1. Spotify Ads Manager, 2. Acast, 3. Spotify Ad Studio - Asked ChatGPT "What are the best podcast advertising platforms?": 1. Acast, 2. Spotify Ads Manager, 3. Libsyn Ads, 4. Spotify Ad Studio - Asked ChatGPT "What's the best podcast advertising platform for buying or selling ads?": 1. Acast, 2. Gumball, 3. Libsyn Ads, 4. Spotify Ads Manager, 5. Podbean, 6. Spotify Ad Studio - Searched Google, AI Overview "podcast ad network": 1. Acast, 2. Libsyn Ads, 3. Gumball, 4. Megaphone - Searched Google, AI Overview "buy podcast ads": 1. Acast, 2. Spotify Ads Manager, 3. Podbean, 4. Libsyn Ads, 5. Spotify Ad Studio Not named in any answer: RedCircle. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for podcast advertising platforms worldwide in September 2026? - In September 2026, Spotify Ads Manager lost share of searches among podcast advertising platforms worldwide, from 5% to 3.4%. - Estimated monthly branded searches for Podbean worldwide fell 33.9% over 12 measured months, from 50.4K to 33.3K in September 2026. ## Month by month | Month | Podbean estimated searches | Podbean Share of Search | Podbean rank | Spotify Ads Manager estimated searches | Spotify Ads Manager Share of Search | Spotify Ads Manager rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50.4K | 24.5% | 2 | 6.6K | 3.2% | 4 | | Nov 2025 | 50.2K | 27.5% | 2 | 3.6K | 2% | 4 | | Dec 2025 | 41.4K | 24.7% | 2 | 3.6K | 2.1% | 4 | | Jan 2026 | 41.4K | 22% | 2 | 3.6K | 1.9% | 4 | | Feb 2026 | 41.5K | 22% | 2 | 4.4K | 2.3% | 4 | | Mar 2026 | 50.5K | 24.2% | 2 | 5.4K | 2.6% | 5 | | Apr 2026 | 41.5K | 22% | 2 | 4.4K | 2.3% | 4 | | May 2026 | 41.4K | 21.8% | 2 | 6.6K | 3.5% | 4 | | Jun 2026 | 33.4K | 20.4% | 2 | 8.1K | 5% | 4 | | Jul 2026 | 33.5K | 20.9% | 2 | 9.9K | 6.2% | 4 | | Aug 2026 | 33.5K | 20.6% | 2 | 8.1K | 5% | 4 | | Sep 2026 | 33.3K | 20.8% | 2 | 5.4K | 3.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Podbean’s and Spotify Ads Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Podbean**: Measured on the search terms “podbean” and “podbean podcast hosting”, summed into one figure. - **Spotify Ads Manager**: Measured on the search term “spotify ads manager”. - [Podbean profile](/demand/global-en/brands/podbean) - [Spotify Ads Manager profile](/demand/global-en/brands/spotify-ads-manager) - [All podcast advertising platforms worldwide](/demand/global-en/categories/podcast-advertising-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Podbean or Spotify Ads Manager more popular in search? In September 2026, Podbean had more branded searches than Spotify Ads Manager among podcast advertising platforms worldwide. Podbean had about 33,300 branded searches, while Spotify Ads Manager had 5,400. Podbean made up 20.8% of all podcast advertising platform searches we track, and Spotify Ads Manager accounted for 3.4%. ## Cite this page Brandwave. "Podbean vs Spotify Ads Manager: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/podbean-vs-spotify-ads-manager This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/podbean-vs-spotify-ads-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.