--- title: "Podbean vs Spotify Ad Studio: Which is searched more?" description: "Which is more popular in search, Podbean or Spotify Ad Studio? Compare estimated monthly branded-search demand and Share of Search inside the Podcast advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/podbean-vs-spotify-ad-studio" publisher: "Brandwave" --- # Podbean vs Spotify Ad Studio: Which is searched more? Which is more popular in search, Podbean or Spotify Ad Studio? Compare estimated monthly branded-search demand and Share of Search inside the Podcast advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Podbean and Spotify Ad Studio - **Competitive set**: Podcast advertising platforms - **Market**: Global - **Month measured**: Aug 2026 - **Podbean Share of Search**: 10.5% - **Spotify Ad Studio Share of Search**: 0.81% ## Which is more popular in search, Podbean or Spotify Ad Studio? - In August 2026, Podbean had more branded searches than Spotify Ad Studio among podcast advertising platforms worldwide. Podbean was estimated to have 33.5K branded searches compared to Spotify Ad Studio’s 2.6K, and held a 10.5% Share of Search versus Spotify Ad Studio’s 0.81%. - Podbean was ahead of Spotify Ad Studio in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Podbean’s estimated Share of Search among podcast advertising platforms worldwide moved from 12.5% to 10.5%, and its estimated monthly branded searches moved from 50.4K to 33.5K. - Across the 11 months ending August 2026, Spotify Ad Studio’s estimated Share of Search among podcast advertising platforms worldwide moved from 1.4% to 0.81%, and its estimated monthly branded searches moved from 5.8K to 2.6K. ## How did search popularity change for podcast advertising platforms worldwide in August 2026? - In August 2026, Podbean lost estimated Share of Search among podcast advertising platforms worldwide, from 11.7% to 10.5%. - In August 2026, Spotify Ad Studio lost estimated Share of Search among podcast advertising platforms worldwide, from 1.7% to 0.81%. ## Month by month | Month | Podbean estimated searches | Podbean Share of Search | Podbean rank | Spotify Ad Studio estimated searches | Spotify Ad Studio Share of Search | Spotify Ad Studio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50.4K | 12.5% | 3 | 5.8K | 1.4% | 5 | | Nov 2025 | 50.2K | 14.5% | 3 | 5.8K | 1.7% | 5 | | Dec 2025 | 41.4K | 12.5% | 3 | 5.8K | 1.8% | 5 | | Jan 2026 | 41.4K | 11.8% | 3 | 5.8K | 1.7% | 5 | | Feb 2026 | 41.5K | 11.8% | 3 | 5.8K | 1.7% | 5 | | Mar 2026 | 50.5K | 13.5% | 3 | 13.2K | 3.5% | 5 | | Apr 2026 | 41.5K | 11.9% | 3 | 4.8K | 1.4% | 5 | | May 2026 | 41.4K | 11.8% | 3 | 4.8K | 1.4% | 5 | | Jun 2026 | 33.4K | 11.5% | 3 | 3.8K | 1.3% | 5 | | Jul 2026 | 33.5K | 11.7% | 3 | 4.8K | 1.7% | 5 | | Aug 2026 | 33.5K | 10.5% | 3 | 2.6K | 0.81% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Podbean’s and Spotify Ad Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Podbean**: Measured on the search terms “podbean” and “podbean podcast hosting”, summed into one figure. - **Spotify Ad Studio**: Measured on the search terms “spotify ad studio” and “spotifyadstudio”, summed into one figure. - [Podbean profile](/demand/global-en/brands/podbean) - [Spotify Ad Studio profile](/demand/global-en/brands/spotify-ad-studio) - [All podcast advertising platforms worldwide](/demand/global-en/categories/podcast-advertising-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Podbean or Spotify Ad Studio? In August 2026, Podbean had more branded searches than Spotify Ad Studio among podcast advertising platforms worldwide. Podbean was estimated to have 33.5K branded searches compared to Spotify Ad Studio’s 2.6K, and held a 10.5% Share of Search versus Spotify Ad Studio’s 0.81%. ## Cite this page Brandwave. "Podbean vs Spotify Ad Studio: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/podbean-vs-spotify-ad-studio This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/podbean-vs-spotify-ad-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.