---
title: "POC vs Smith: Which is searched more?"
description: "Which is more popular in search, POC or Smith? Compare estimated monthly branded-search demand and Share of Search inside the MTB helmet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/poc-sports-vs-smith-optics"
publisher: "Brandwave"
---

# POC vs Smith: Which is searched more?

Which is more popular in search, POC or Smith? Compare estimated monthly branded-search demand and Share of Search inside the MTB helmet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: POC and Smith
- **Competitive set**: MTB helmet brands
- **Market**: Global
- **Month measured**: Sep 2026
- **POC Share of Search**: 38.8%
- **Smith Share of Search**: 3.4%

## Which is more popular in search, POC or Smith?

- In September 2026, POC had more branded searches than Smith among MTB helmet brands worldwide. POC was estimated to have 40.5K branded searches compared to Smith’s 3.6K, and held a 38.8% Share of Search versus Smith’s 3.4%.
- POC was ahead of Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, POC’s estimated Share of Search among MTB helmet brands worldwide moved from 36.3% to 38.8%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Smith’s estimated Share of Search among MTB helmet brands worldwide moved from 2.6% to 3.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

## How did search popularity change for MTB helmet brands worldwide in September 2026?

- In September 2026, POC gained estimated Share of Search among MTB helmet brands worldwide, from 28.6% to 38.8%.
- In September 2026, Smith gained estimated Share of Search among MTB helmet brands worldwide, from 2.1% to 3.4%.

## Month by month

| Month | POC estimated searches | POC Share of Search | POC rank | Smith estimated searches | Smith Share of Search | Smith rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 36.3% | 2 | 2.9K | 2.6% | 3 |
| Nov 2025 | 49.5K | 38.2% | 2 | 3.6K | 2.8% | 3 |
| Dec 2025 | 49.5K | 34% | 2 | 2.9K | 2% | 3 |
| Jan 2026 | 49.5K | 34.6% | 2 | 2.9K | 2% | 3 |
| Feb 2026 | 49.5K | 43% | 2 | 2.4K | 2.1% | 3 |
| Mar 2026 | 49.5K | 39% | 2 | 3.6K | 2.8% | 3 |
| Apr 2026 | 49.5K | 37.7% | 2 | 3.6K | 2.7% | 3 |
| May 2026 | 49.5K | 37.2% | 2 | 4.4K | 3.3% | 3 |
| Jun 2026 | 40.5K | 37.5% | 2 | 3.6K | 3.3% | 3 |
| Jul 2026 | 40.5K | 19.3% | 2 | 3.6K | 1.7% | 3 |
| Aug 2026 | 49.5K | 28.6% | 2 | 3.6K | 2.1% | 3 |
| Sep 2026 | 40.5K | 38.8% | 2 | 3.6K | 3.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using POC’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **POC**: Measured on the search term “poc helmet”.
- **Smith**: Measured on the search term “smith mtb helmet”.

- [POC profile](/demand/global-en/brands/poc-sports)
- [Smith profile](/demand/global-en/brands/smith-optics)
- [All MTB helmet brands worldwide](/demand/global-en/categories/mtb-helmet-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, POC or Smith?

In September 2026, POC had more branded searches than Smith among MTB helmet brands worldwide. POC was estimated to have 40.5K branded searches compared to Smith’s 3.6K, and held a 38.8% Share of Search versus Smith’s 3.4%.

## Cite this page

Brandwave. "POC vs Smith: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/poc-sports-vs-smith-optics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/poc-sports-vs-smith-optics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.